Technology is improving. This year, many new TV brands have been introduced. Although the number of TV brands on the surface is increasing, it is very rare to distinguish between TV LOGOs. The simple addition of hardware and content cannot satisfy the increasingly diversified needs of consumers. The current TV market has not been conclusive. Every manufacturer has the opportunity to become the industry leader. The new concept of TV display technology is now a good example, such as HDR, OLED, ULED, 4K, curved surface and so on. The homogenization of TV has become imminent. While ensuring product quality, how to attract consumers' attention has become a very real issue. In addition to steady development of television display technology, there are other more convenient methods?
Of course the answer is yes. This does not, on August 29, Skyworth introduced the world's first AR TV, Skyworth S9D.
What is AR TV? To figure this out, first understand what AR is. Compared to VR that everyone talks about, AR does a lot of low-key. AR is augmented reality. It is a technology that superimposes the virtual world on the screen and the real world through real-time computing camera technology. In terms of image, you can see the familiar cat beckoning to you on the street through the screen. Simply understand that AR is a real scene + virtual information.
As early as 2014, Nintendo's handheld 3DS games had a tendency of AR technology. Some time ago, Nintendo launched the "Pokemon GO" which had been around the world. A smart phone (install game app) + a special bracelet (for LBS function development, palm AR technology display body such as a sprite ball in the camera), from the gameplay point of view, the interactive ability of the AR game is more and more Strong. The well-known Google Glass is also the result of the research and development of AR technology. If you want to be more intuitive, you can see the publicity video of Tokyo at the closing ceremony of the Rio Olympic Games at a glance.
Say back to Skyworth's AR TV, learned from the new product launch and new product experience that the combination of AR technology and TV is currently mainly concentrated in the two major application sections of games and early childhood education. The specific gameplay is similar to mobile phones. The first thing to do is to install a camera for the TV, and then use the card set provided by Skyworth for the early education content to enhance the interaction and interest with the TV.
As for the game, with the somatosensory technology, it looks super cute.
AR technology is not a selling point in Skyworth's 10,000-plus TVs, but it must be a bright spot. Compared with the Skyworth TV OLED screen, and the 30-core chip, JBL original audio and other mature technology selling points, the initial AR technology is still immature. On the one hand, the AR technology itself has considerable room for development. On the other hand, the combination of AR and TV currently replicates the mobile phone model. The highlight is, of course, the combination of AR technology and TV screen for the first time, enriching the diversity of living room entertainment and enhancing the interactive experience.
Speaking of the combination of this large TV screen and the advanced technology of the era, one has to remind people of the first real crab in May - Storm VR TV.
VR, virtual reality technology, integrated computer graphics technology, simulation technology, sensing technology, display technology, creating a virtual information environment, immersive user experience, is a new means of human-computer interaction. It is not the relationship between strength and weakness of AR technology. Popular understanding is that AR is reality + virtual, half-truth, half-truth, VR is completely created, it is false, and experience is real.
Although VR technology is very large at first glance, the VR sensed by the general public has been downgraded to a panoramic view. Storm VR TV is such a degraded VR technology. The integration of Storm TV and VR is to set up a video area on TV and some VR games. VR video experience If you do not use VR heads, you can adjust the angle of video playback in all directions through remote control. That is, it is a panoramic video, and the experience is general and fresh.
When Storm launched the first VR TV, it was criticized. Now that VR TV has been available for a while, how do consumers view this TV? Is the combination of VR and TV successful?
Since Storm TV products are mainly sold on JD.com and the official website, Xiao Bian has collected some data to see if this is the case with Storm VR TV sales.
The release of Storm VR TV coincides with Jingdong 618, and there are many promotions. The best-selling VR TVs are mainly in 40/50/55 sizes. In the user reviews, there is almost no content related to the VR experience. This is a phenomenon that deserves attention.
According to the official financial report of the storm, the operating income of the storm in the first half of the year reached 495 million yuan, and the net profit was 18.86 million yuan, an increase of 181.57% over the same period of last year. The four major business platforms for storm layout, namely, video, VR, large screen, and sports all grew rapidly. Among them, commodity sales contributed the most to the group's revenue, which was 228 million yuan. Whether or not the data is being squeezed out, the general profitability is nothing to do, and storm VR TV is the main force in the first half of the year, and the contribution of commodity sales certainly cannot be credited with VR TV's credit.
Combining the above two aspects, it means that VR TV's profit lies in TV instead of VR. VR TV is the first step in storm strategy.
It is known that the current stage of AR Skyworth's new S9D TV is just a name, and the TV itself is sold. However, compared to the need to wear a device for VR TVs, AR only seems to be more suited to the integration of TV, especially entertainment, with the installation of a camera. Perhaps this is also the storm VR TV has been controversial, Skyworth AR TV everyone is more pertinent reasons?
This year, VR is much hotter than AR, but it is reported that after 2017, the value of AR technology must begin to catch up with VR technology. With the development of technology, will there be more and more AR TVs or VR TVs, or will there be another MR TV? These are all unknown. It is as if Storm had launched VR TVs. No one knows what black technology will be grafted on next time. Now that manufacturers are selling television and selling their feelings, the proliferation of personal intelligence, and the lack of communication between people, it may be a good choice for family members to return entertainment and television to the living room. After all, the user experience of television is the most important. In the case where the quality of the television itself is guaranteed, high-tech interaction is also very feasible. Perhaps human-computer interaction is the direction of the next television development.
I do not know how you used Storm VR TV's feelings about this element of VR? In this experience, Skyworth launched this AR TV you look good? Will you pay for the AR technology experience?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Of course the answer is yes. This does not, on August 29, Skyworth introduced the world's first AR TV, Skyworth S9D.
Speaking of the combination of this large TV screen and the advanced technology of the era, one has to remind people of the first real crab in May - Storm VR TV.
Since Storm TV products are mainly sold on JD.com and the official website, Xiao Bian has collected some data to see if this is the case with Storm VR TV sales.
The release of Storm VR TV coincides with Jingdong 618, and there are many promotions. The best-selling VR TVs are mainly in 40/50/55 sizes. In the user reviews, there is almost no content related to the VR experience. This is a phenomenon that deserves attention.
It is known that the current stage of AR Skyworth's new S9D TV is just a name, and the TV itself is sold. However, compared to the need to wear a device for VR TVs, AR only seems to be more suited to the integration of TV, especially entertainment, with the installation of a camera. Perhaps this is also the storm VR TV has been controversial, Skyworth AR TV everyone is more pertinent reasons?
This year, VR is much hotter than AR, but it is reported that after 2017, the value of AR technology must begin to catch up with VR technology. With the development of technology, will there be more and more AR TVs or VR TVs, or will there be another MR TV? These are all unknown. It is as if Storm had launched VR TVs. No one knows what black technology will be grafted on next time. Now that manufacturers are selling television and selling their feelings, the proliferation of personal intelligence, and the lack of communication between people, it may be a good choice for family members to return entertainment and television to the living room. After all, the user experience of television is the most important. In the case where the quality of the television itself is guaranteed, high-tech interaction is also very feasible. Perhaps human-computer interaction is the direction of the next television development.
I do not know how you used Storm VR TV's feelings about this element of VR? In this experience, Skyworth launched this AR TV you look good? Will you pay for the AR technology experience?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.