introduction:
In 2011, it is undoubtedly the year of China’s economic and social transformation and upgrading. Lighting industry, as the sunrise industry in the new century, we are from scratch, from small to large. In the past 20 years, we have gone through the introduction and experienced numerous twists and turns and hardships.
In 2011, it will be destined to be a highly anticipated year for the lighting industry in China. At this time, Guangzhou International Lighting Exhibition has been promoted to the world's largest lighting exhibition, its grand finale, bringing a lot of inspiration and navigation to the industry. Among them, the general trend of the development of commercial lighting has also attracted the attention of people in the industry. In light of this, Aladin Lighting Network reporter made a prediction from the perspective of an observer, researcher and witness of the industry, from the development trends reflected in the 2011 exhibition, aimed at attracting attention, hoping to raise awareness in the industry. The people have more thoughts on the future of commercial lighting.
LEDs help commercial lighting enter the golden development period The LED industry will focus on the lighting industry, which means that lighting fixtures will be an important area for the future development of LED. Speaking of the lighting industry, we have to talk about LED; when it comes to commercial lighting, LED lighting is everywhere. Although its appearance has attracted many disputes, there have been many opinions. However, no matter how external the public opinion, the development of LED lighting is still moving forward at a high speed. Have to admit that LED lighting has become a trend in the industry's future development. It swept the entire lighting industry with lightning speed.
At present, LED commercial products have entered a stable development stage. Technically speaking, LED has obvious advantages in the field of commercial lighting. These advantages include energy saving, long life, instant start-up, and high color rendering. Traditional lamps used in commercial lighting include incandescent lamps, tungsten halogen lamps, fluorescent lamps, energy-saving lamps, and metal halide lamps; LED lamps can be a good substitute for incandescent lamps and halogen lamps. The energy-saving ratio is as high as 90%. 50 times the lamp. In conventional lamps, the efficacy of high-efficiency energy-saving lamps is 50-60lm/W, while the luminous efficiency of LEDs can reach 100lm/W, and the utilization efficiency of LED lamps is higher than that of energy-saving lamps. Therefore, the energy-saving ratio is as high as 60%.
LED commercial products have been continuously replacing traditional commercial products. Compared with traditional commercial products, its advantages are more obvious: 1, long life; 2, high light efficiency, energy saving and environmental protection; 3, environmental protection; 4, no flicker; 5, no radiation and low power consumption; 6, rich s color. However, relatively speaking, LED lighting also has some disadvantages: 1. The price is expensive; 2. The heat dissipation problem must be solved. The reason why LED products can not be extended to large-scale LED lighting business areas, largely affected by the price, but believe that the future LED lighting LED lighting into a large commercial lighting is an inevitable result.
It is true that the development of LED in commercial lighting has brought opportunities and challenges to many LED companies. In order for the company to develop steadily, the product quality must be guaranteed. In addition, the design of the lamps and the power supply control system are also crucial for the LED lamp manufacturers. Many people in the industry believe that everyone is optimistic about the LED lighting market, and commercial lighting has a demonstration role in the promotion of LED lighting in other areas.
The atmosphere and feeling of a business place are very important. Lights can create huge profits for businesses. In the future, LED replacement in the commercial space will become more and more mature, and the stability of LED products will be further improved. For the LED industry, the key factor in the LED lighting industry is the price. Especially when it comes to the civilian sector, the price factor is more sensitive. Therefore, providing quality and cheap LED lamps in the future will be the key to the promotion of LED commercial lighting market.
The lighting market is a long-term market. It can be said that it is a market that has existed for a hundred years. How to develop itself in such a market and make a hundred-year enterprise worthy of deep thinking. After many twists and turns, commercial lighting is facing new possibilities. It is also expected that with the development of LED lighting, companies can develop in an orderly manner and LEDs will help commercial lighting enter the golden development period.
Traders actively explore the way Low-carbon fields Low-carbon environmental protection is the general trend of the development of the earth, the general trend of human development, global warming, and the low-carbon economy in 2003. We are deeply impressed by the Copenhagen Climate Forum, which has pushed green low-carbon to a high angle. From the perspective of sustainable development, our country has also defined a national development strategy for low-carbon society. From now on, the production lifestyle and values ​​have all undergone great changes in low-carbon environmental protection and are also a major trend.
In commercial lighting, low-carbon lighting cannot be ignored. Many commercial lighting companies actively explore low-carbon fields. The creation of commercial space lighting environment must pay attention to the high efficiency and energy saving function of lighting equipment. In the early stage of planning and designing, commercial buildings should introduce the concept of overall lighting energy saving, reasonably selecting light sources, reasonably performing natural daylighting, reasonably designing spatial illumination, and reasonably controlling and managing lighting systems. When lighting companies begin to plan commercial lighting designs, they first need to understand the culture and spirit of the project area. The main purpose of commercial lighting design is, on the one hand, to shape the image of the venue itself, and to strengthen its cultural and product features. On the other hand, it can attract the attention of customers and make products become the focus, while also allowing the entire light environment to create comfort. It also has a dramatic effect.
For the lighting industry, the real competition lies in how to use more energy-efficient methods to achieve better lighting effects. In order to better achieve the lighting effect, LED products have the practicality of energy saving and environmental protection. The close communication and cooperation between the commercial enterprises, designers, and owners is the key. Providing a complete set of lighting design solutions is also a business license. Need to strengthen consideration of development services. In the sales period of lighting products, it is important to create attractive light. In this regard, commercial lighting design can not only stay in the balance between the focus of lighting and general lighting, but should seek the rendering of indoor atmosphere. There are many factors that need to be considered in the creation of a commercial lighting environment, but only by skillfully combining lighting technology and art can superior lighting effects be achieved. From this perspective, LED's multi-magic and intelligent have unique advantages in business context lighting.
The smart market leader who is floating over China's economy and society are undergoing rapid development and profound changes, bringing unprecedented opportunities and challenges to the commercial lighting industry, as well as intelligent lighting technology.
The development of intelligent lighting technology can make lighting more energy-efficient and energy-saving, provide the most comfortable and efficient lighting to the places where it is needed, and at the same time enhance the quality of the lighting environment. This is the true meaning of lighting, and intelligent lighting is even more important. Lighting is going further in the important direction of green and sustainable development.
In commercial lighting, the use of intelligent controls has many advantages:
1, automatic dimming.
Intelligent lighting control system can be fully automatic state work. There are several basic states of the system. These states will automatically switch between the preset times and adjust the illumination to the optimum level. ‖
2. Energy saving during operation.
The intelligent lighting control system can intelligently dim the most lamps (including incandescent lamps, fluorescent lamps, sodium lamps with special ballasts, mercury lamps, neon lights, etc.), giving them the necessary lighting and lighting at the required time. Turn off unnecessary lamps in time, make full use of natural light, and run a full energy-saving effect. The realization of intelligent lighting control can generally save 20-40% of the electricity, not only reduces the user's electricity bills, but also reduce the power supply pressure.
3, extend the life of the light source.
As we all know, the main reason for the damage of the light source is the overvoltage of the power grid. As long as the operating voltage is properly reduced, the life of the light source can be extended. The intelligent lighting control system adopts a soft start method, which can control the grid surge voltage and surge voltage to protect the filament from thermal shock, thus prolonging the life of the light source by 2-4 times. It is even more special for areas where light sources are used and installation is difficult. significance. In short, the combination of intelligent and lighting technology has established a sufficient technology platform to fully demonstrate the concepts of energy saving, low consumption, long life, operation saving, and people-oriented green and sustainable lighting.
For the majority of users, intelligent lighting is tantamount to a revolution in light, it will bring changes in our lives will greatly exceed our imagination, but for Chinese lighting companies, it is a must before the leap For the test, the lighting companies in China need to use innovative ideas to achieve change and development in order to better establish and develop. At present, green lighting has been formally included in the national plan. The concept of terminal energy saving priority has been deeply rooted in people's minds. Intelligent lighting is undoubtedly an effective means of controlling energy consumption, embodying a modern lifestyle and optimizing the working environment.
We are looking forward to that in the near future, smart lighting can fully enter into commercial lighting and into people's lives, and let Chinese lighting companies see another glimmer of hope for development.
Segmentation in the field has further enhanced the brand awareness of professional consumers, and commercial lighting companies have started to cooperate with related industries in a wider range of fields, and brand segmentation has become increasingly evident. In order to cater to consumers' consumption concepts and appreciate the changes in taste, businesses are also constantly innovating their products and sales strategies. The main battlefield for the commercial lighting enterprise market has shifted from the channel to the home improvement company, engineering, and the mass consumer sector. Some industry sources indicate that this marks the entry of the commercial photography company into the mass brand.
Taking the market as the guide, complying with market demands and deepening the market are the breakthroughs for competing in the commercial lighting field. In recent years, the field of commercial lighting in China has presented a scramble for specialized fields that are subdivided into different product functions. Business photo leaders represented by Philips, NVC, Kamei, Sidon, etc. competed for breakthroughs in the professional field and continued to cooperate in depth in various fields such as clothing, jewelry, medical care and hotels, hoping to occupy more markets. Share. In fact, for the development of this part of the channel, relying on the comprehensive strength and system service plan of the enterprise to a large extent, this poses greater challenges to the brand enterprises.
Currently, Philips Lighting subdivides commercial lighting into professional lighting for clothing, commercial supermarkets, offices, education, hospitals, and hotels. In response to different fields, Brand Services provides professional lighting design solutions in this area. Xideng Lighting also has a corresponding large customer department, and Sidon Lighting usually subdivides commercial lighting into commercial display, public facilities, hotel and office segments. It can be foreseen that the commercial comprehensive strength of the company will become the core competitiveness in the future market.
I am afraid that performance can only show that in the past, commercial lighting companies are more worried about the future. As more and more rising stars seize the market, the development of the commercial lighting market becomes increasingly severe. Will the market's high-speed growth be an emergency brake? To lead the military and the industry, you need the continuous efforts of the company!
Market channels diversify into commercial lighting brands with “net points†and “sales†as the main sales support points. The diversification of sales channels directly determines the development power of their brands. With the arrival of the lighting market sales season, major commercial brands began to take the initiative to launch brand promotion and diversified cooperation. In the major building materials and clothing exhibitions, there are no shortages of industry-renowned commercial lighting brands. The deep cooperation between major brands and designers and home improvement companies has also continued. Diversified channels have become the focus of more and more companies. To further deepen brand promotion and channel penetration to open up new commercial lighting sales channels. The diversified development of the sales model is the source of this market's active advancement.
E-commerce will fully enter the business lighting industry. With the booming of online shopping, the flattening of channels will be irreversible. The traditional channels will surely set off an upsurge of website construction. According to Taobao data, in 2010, online sales of lighting products in China have reached more than 12 billion yuan, and it is expected that in 2011 it will exceed 50 billion yuan, forming a 7:1 market share with traditional channels. However, the ratio of traditional lighting products to online sales in the UK is 3:7.
With the advent of e-commerce, new changes will take place in the sales market, and provincial distributors of traditional channels will be subject to the impact of manufacturers' storage and sinking. In the future, the industry will add another form of e-commerce offline service provider to the three basic distribution forms in the past, namely, retail storefronts, wholesale logistics, and engineering contracts.
Enterprises focus on designer resources Commercial lighting has increasingly evolved into a marketing tool. Whether it's an island counter in a department store, an independent shop, or a cafe, cafe, the importance of commercial lighting is self-evident. Many owners feel that they have no way of starting when they prepare their own counters and shops for decoration. At this point, a good lighting designer is very important!
Situational lighting creates a personalized shop space. The lighting atmosphere required for a toy store and a spa club is different. The lighting plan of different areas of the same store is different, entrance, window, counter, roundabout, shelf, model, store, auxiliary area and so on. Each area can be selected from the atmosphere, lighting control, consumer psychology and coordination with the building can choose to match the situation lighting.
For example, a cafe in a commercial plaza, under the recommendation of the designer, selected some of the Philips high-end Ruiya M16 downlights as lighting for the store's ambient lighting. The residents of the community, so create a luxurious and simple atmosphere. In the wave of consumer electronics products, we saw designers use Philips' sharp brackets to highlight display counters, as well as commodity trends and colorful aspects.
"The general lighting, key lighting and situational lighting are the guides. The commercial lighting profile of a store comes out." Some lighting designers say, "Of course, commercial lighting is science and art. Commercial lighting should be well expressed Brand personality, attracting customers' eyeballs, creating a warm and stylistic atmosphere, expounding their popular ideas, and also requiring the artistic creation of lighting designers.â€
Celebrity Endorsements Flock With the flourishing development of the lighting industry, many businesses have formed a consensus in the industry based on the importance of building brands. They also recognize that competition in the lighting industry has evolved from product competition to price competition to brand competition. However, how to transform its own brand perfectly, the industry is very confused, many companies believe that celebrity endorsement, CCTV advertising, import CIS, is to do the brand, commercial lighting brand is still confused confusion.
In 2011, taking a look at the Guangzhou International Lighting Exhibition, the star poster was dazzling. In particular, according to the business license, it is more time for the front door. The benefits that a star can bring to a brand are determined by the nature of the advertisement. The ability of advertising as a consumer is generally a sense of consumer safety and identity, and even a fanaticism of brands. This kind of trust and fanaticism is precisely what stars have. There have been surveys showing that nearly 80 percent of commercials broadcast by CCTV in recent years are celebrity endorsement advertisements. Small brands want to sell their fires, and it seems that the biggest star is the most simple means. The combination of big brands and big stars is also seen as the right thing to do. This move also led to the commercial blindness of many celebrity endorsements. Celebrity endorsements have different values ​​for different lighting companies. In order to quickly increase brand and product awareness, they have to establish and improve the brand image, but their purpose is to use the celebrity’s own popularity and exposure as a brand and product. A method of publicity, its target position should be consistent with the company's development strategy, rather than short-term behavior.
Obviously, the creativity and performance of the advertising appeals determine the quality of communication. Many lighting companies in the industry are mostly “stars and lighters†and believe that with celebrities, everything will happen. Even if the ads are not even, the lack of advertising performance leads to advertising. Become a star show, the product has been placed in a secondary position, corporate brand image is reduced points. At present, lighting companies in the industry, especially commercial lighting companies, are considering lack of integration in the planning and deep integration of public relations. Celebrity endorsements sum up nothing more than a sentence: the use of good use, in order to complement each other!
Market characteristics: First-line development, second-line development, and third-line survival In fact, since 1999, the development of domestic commercial lighting is changing with each passing day. Successful people make great strides; new companies go forward. Commercial lighting has always been a major highlight of the domestic lighting and lighting industry, and it has taken a big step every year. However, the overall situation of domestic commercial lighting has been in a period of "wartime."
Today, the pattern of domestic commercial lighting development has gradually become clear and shaped. Some people have summed up this pattern as "big-line, large-scale, second-line, and third-line survival." In particular, "a large-scale front-line, second-line special" has become the main theme and current trend of commercial development.
If this is the case, then within the long period of time in the future, the results of the development of the domestic commercial lighting sector will be an overall pattern of continuous interpretation. Specifically, the first-line brands such as Philips, NVC and Sanxiong will grow and expand. The sales volume and market share will increase steadily. Second-tier brands such as Jiamei, Sidon, and Kalesi will each have their own characteristics and will continue to grow bigger and stronger.
On the surface, this trend is caused by the strategies of companies and entrepreneurs; in a deep sense, this trend is actually determined by the “Godâ€, the consumer demand of consumers. The rapid development of the domestic economy and the unprecedented prosperity of commercial activities have determined the richness of the market space. This has determined that the lighting requirements of commercial lighting scenes are not the same as the ones but they are endlessly varied.
In fact, most industries in the domestic market with fierce competition and mature industries, such as the home appliance industry, have long experienced or are experiencing such an overall period of time, and our domestic commercial lighting industry can only be said to have just reached this stage. . In fact, it is not difficult to understand the necessity of this general trend from the perspective of marketing.
In marketing, the market is usually divided into mainstream and sub-primary markets. So, what is the mainstream market? Large amounts of goods are the mainstream market. What kind of people consume goods? Middle and lower middle class. From this it can be seen that not all consumers think that Daluo can meet their needs. It is also because some people have a variety of dissatisfaction with the mainstream market products before they have created sub-primary markets.
Here, the mainstream market corresponds to the first-line brand of commercial lighting, the product corresponds to the commercial lighting of the major goods - popular products; the secondary market corresponds to the second-tier brand of commercial lighting, the product of the corresponding differentiated products.
Zhongqiang enterprises use the power of the commercial lighting market to say that “the trend is to make the hero easier, and the hero makes the situation is difficultâ€. In the army of commercial lighting, how many companies sang all the way and dominated the lighting industry, enough to shake the world, and how many enterprises were squeezed out of the single-wood bridge to success. The elimination of the era has also emerged a number of strong commercial lighting companies.
Philips: Business-inspired lighting inspiration. As the leader of the lighting industry in the world, Philips, following the concept of “Easy Light to Improve Lifeâ€, combined the changes of Chinese consumers’ shopping trends with the concept of scene lighting, and applied continuous lighting technology to launch a variety of fits. User needs, the pursuit of details, follow the trend of lighting solutions. Excellent overall lighting can bring beautiful and unique sensory enjoyment while shopping. Let the brand break through the product itself has become a lifestyle choice, and it also perfectly illustrates the philosophy that Philips has always insisted on “Easy light to enhance lifeâ€. Philips always believes that inspiration comes from life, and all product innovations must be “people-oriented†to gain an in-depth understanding of the needs of consumers and the market. Philips' series of solutions for commercial lighting is the embodiment of this unremitting pursuit and represents the future direction of the industry's development.
NVC: Commercial lighting is an industry segment that NVC pioneered in 1999. Its main purpose is to provide modern lighting products to provide customers with excellent lighting application solutions for business services, creating comfort for customers and creating value for businesses. surroundings. NVC's distinctive and high-quality commercial lighting series products have always been welcomed by the market, and thus laid the leading position for China's commercial lighting brands.
Mitsuo Aurora: Founded in 1991, Mitsuo Aurora, has been committed to the development and production of high-quality, high-grade green energy-saving lighting products. From the research and development of the first electronic ballast to the full range of high-efficiency energy-saving products, from the traditional product manufacturers to the service providers who provide total lighting solutions, Mitsuo Aurora has always been committed to creating the industry's leading brand. During the period, it developed four major categories of indoor, outdoor, decorative lighting and electrical engineering, including a total of more than 2,000 varieties of lamps, light sources, electrical and electrical accessories. The company has now developed into a large-scale green energy-saving company with five major production bases and an annual production capacity of tens of millions of products, and it has become one of the most comprehensively competitive industrial brands in China.
Product lighting: Established in 2004, Shangshang Lighting Co., Ltd. is a professional lighting company integrating production, R&D, and sales. Its products cover commercial lighting, home lighting, building electrical, outdoor lighting, and light source electrical appliances. Focusing on the core strategic positioning of “intellectual applicationâ€, we have established an “optical smart application system†service platform. We have provided all-round lighting for high-star hotels in five aspects: product design, product manufacturing, business customer service, lighting design, and after-sales service. , Large-scale shopping mall lighting, clothing chain lighting, hardcover real estate lighting provide system lighting services, and extensive services in hardcover real estate, hospitals, finance, furniture chain stores, ceramic chain stores, entertainment venues lighting ... ... and many other fields.
Conclusion:
Science and technology will eventually cause revolutionary changes in China's lighting industry. Just as LED's sweeping trend in the lighting industry, the continuous improvement of future products will also have a greater impact on commercial lighting, and we cannot predict it scientifically. How can China's 5,000-year cultural resources be transformed into a cultural industry? How the future lighting industry can achieve leapfrogging and even surpassing development will provide the best conditions and the best opportunities at this moment.
"The general trend in the world is as good as it is, but it is as bad as it is." For the lighting industry in China's lighting industry, what is the trend? How should we adapt to the general trend instead of rebellion? In a word, the business development of the company needs down-to-earth and continuous innovation!
In 2011, it is undoubtedly the year of China’s economic and social transformation and upgrading. Lighting industry, as the sunrise industry in the new century, we are from scratch, from small to large. In the past 20 years, we have gone through the introduction and experienced numerous twists and turns and hardships.
In 2011, it will be destined to be a highly anticipated year for the lighting industry in China. At this time, Guangzhou International Lighting Exhibition has been promoted to the world's largest lighting exhibition, its grand finale, bringing a lot of inspiration and navigation to the industry. Among them, the general trend of the development of commercial lighting has also attracted the attention of people in the industry. In light of this, Aladin Lighting Network reporter made a prediction from the perspective of an observer, researcher and witness of the industry, from the development trends reflected in the 2011 exhibition, aimed at attracting attention, hoping to raise awareness in the industry. The people have more thoughts on the future of commercial lighting.
LEDs help commercial lighting enter the golden development period The LED industry will focus on the lighting industry, which means that lighting fixtures will be an important area for the future development of LED. Speaking of the lighting industry, we have to talk about LED; when it comes to commercial lighting, LED lighting is everywhere. Although its appearance has attracted many disputes, there have been many opinions. However, no matter how external the public opinion, the development of LED lighting is still moving forward at a high speed. Have to admit that LED lighting has become a trend in the industry's future development. It swept the entire lighting industry with lightning speed.
At present, LED commercial products have entered a stable development stage. Technically speaking, LED has obvious advantages in the field of commercial lighting. These advantages include energy saving, long life, instant start-up, and high color rendering. Traditional lamps used in commercial lighting include incandescent lamps, tungsten halogen lamps, fluorescent lamps, energy-saving lamps, and metal halide lamps; LED lamps can be a good substitute for incandescent lamps and halogen lamps. The energy-saving ratio is as high as 90%. 50 times the lamp. In conventional lamps, the efficacy of high-efficiency energy-saving lamps is 50-60lm/W, while the luminous efficiency of LEDs can reach 100lm/W, and the utilization efficiency of LED lamps is higher than that of energy-saving lamps. Therefore, the energy-saving ratio is as high as 60%.
LED commercial products have been continuously replacing traditional commercial products. Compared with traditional commercial products, its advantages are more obvious: 1, long life; 2, high light efficiency, energy saving and environmental protection; 3, environmental protection; 4, no flicker; 5, no radiation and low power consumption; 6, rich s color. However, relatively speaking, LED lighting also has some disadvantages: 1. The price is expensive; 2. The heat dissipation problem must be solved. The reason why LED products can not be extended to large-scale LED lighting business areas, largely affected by the price, but believe that the future LED lighting LED lighting into a large commercial lighting is an inevitable result.
It is true that the development of LED in commercial lighting has brought opportunities and challenges to many LED companies. In order for the company to develop steadily, the product quality must be guaranteed. In addition, the design of the lamps and the power supply control system are also crucial for the LED lamp manufacturers. Many people in the industry believe that everyone is optimistic about the LED lighting market, and commercial lighting has a demonstration role in the promotion of LED lighting in other areas.
The atmosphere and feeling of a business place are very important. Lights can create huge profits for businesses. In the future, LED replacement in the commercial space will become more and more mature, and the stability of LED products will be further improved. For the LED industry, the key factor in the LED lighting industry is the price. Especially when it comes to the civilian sector, the price factor is more sensitive. Therefore, providing quality and cheap LED lamps in the future will be the key to the promotion of LED commercial lighting market.
The lighting market is a long-term market. It can be said that it is a market that has existed for a hundred years. How to develop itself in such a market and make a hundred-year enterprise worthy of deep thinking. After many twists and turns, commercial lighting is facing new possibilities. It is also expected that with the development of LED lighting, companies can develop in an orderly manner and LEDs will help commercial lighting enter the golden development period.
Traders actively explore the way Low-carbon fields Low-carbon environmental protection is the general trend of the development of the earth, the general trend of human development, global warming, and the low-carbon economy in 2003. We are deeply impressed by the Copenhagen Climate Forum, which has pushed green low-carbon to a high angle. From the perspective of sustainable development, our country has also defined a national development strategy for low-carbon society. From now on, the production lifestyle and values ​​have all undergone great changes in low-carbon environmental protection and are also a major trend.
In commercial lighting, low-carbon lighting cannot be ignored. Many commercial lighting companies actively explore low-carbon fields. The creation of commercial space lighting environment must pay attention to the high efficiency and energy saving function of lighting equipment. In the early stage of planning and designing, commercial buildings should introduce the concept of overall lighting energy saving, reasonably selecting light sources, reasonably performing natural daylighting, reasonably designing spatial illumination, and reasonably controlling and managing lighting systems. When lighting companies begin to plan commercial lighting designs, they first need to understand the culture and spirit of the project area. The main purpose of commercial lighting design is, on the one hand, to shape the image of the venue itself, and to strengthen its cultural and product features. On the other hand, it can attract the attention of customers and make products become the focus, while also allowing the entire light environment to create comfort. It also has a dramatic effect.
For the lighting industry, the real competition lies in how to use more energy-efficient methods to achieve better lighting effects. In order to better achieve the lighting effect, LED products have the practicality of energy saving and environmental protection. The close communication and cooperation between the commercial enterprises, designers, and owners is the key. Providing a complete set of lighting design solutions is also a business license. Need to strengthen consideration of development services. In the sales period of lighting products, it is important to create attractive light. In this regard, commercial lighting design can not only stay in the balance between the focus of lighting and general lighting, but should seek the rendering of indoor atmosphere. There are many factors that need to be considered in the creation of a commercial lighting environment, but only by skillfully combining lighting technology and art can superior lighting effects be achieved. From this perspective, LED's multi-magic and intelligent have unique advantages in business context lighting.
The smart market leader who is floating over China's economy and society are undergoing rapid development and profound changes, bringing unprecedented opportunities and challenges to the commercial lighting industry, as well as intelligent lighting technology.
The development of intelligent lighting technology can make lighting more energy-efficient and energy-saving, provide the most comfortable and efficient lighting to the places where it is needed, and at the same time enhance the quality of the lighting environment. This is the true meaning of lighting, and intelligent lighting is even more important. Lighting is going further in the important direction of green and sustainable development.
In commercial lighting, the use of intelligent controls has many advantages:
1, automatic dimming.
Intelligent lighting control system can be fully automatic state work. There are several basic states of the system. These states will automatically switch between the preset times and adjust the illumination to the optimum level. ‖
2. Energy saving during operation.
The intelligent lighting control system can intelligently dim the most lamps (including incandescent lamps, fluorescent lamps, sodium lamps with special ballasts, mercury lamps, neon lights, etc.), giving them the necessary lighting and lighting at the required time. Turn off unnecessary lamps in time, make full use of natural light, and run a full energy-saving effect. The realization of intelligent lighting control can generally save 20-40% of the electricity, not only reduces the user's electricity bills, but also reduce the power supply pressure.
3, extend the life of the light source.
As we all know, the main reason for the damage of the light source is the overvoltage of the power grid. As long as the operating voltage is properly reduced, the life of the light source can be extended. The intelligent lighting control system adopts a soft start method, which can control the grid surge voltage and surge voltage to protect the filament from thermal shock, thus prolonging the life of the light source by 2-4 times. It is even more special for areas where light sources are used and installation is difficult. significance. In short, the combination of intelligent and lighting technology has established a sufficient technology platform to fully demonstrate the concepts of energy saving, low consumption, long life, operation saving, and people-oriented green and sustainable lighting.
For the majority of users, intelligent lighting is tantamount to a revolution in light, it will bring changes in our lives will greatly exceed our imagination, but for Chinese lighting companies, it is a must before the leap For the test, the lighting companies in China need to use innovative ideas to achieve change and development in order to better establish and develop. At present, green lighting has been formally included in the national plan. The concept of terminal energy saving priority has been deeply rooted in people's minds. Intelligent lighting is undoubtedly an effective means of controlling energy consumption, embodying a modern lifestyle and optimizing the working environment.
We are looking forward to that in the near future, smart lighting can fully enter into commercial lighting and into people's lives, and let Chinese lighting companies see another glimmer of hope for development.
Segmentation in the field has further enhanced the brand awareness of professional consumers, and commercial lighting companies have started to cooperate with related industries in a wider range of fields, and brand segmentation has become increasingly evident. In order to cater to consumers' consumption concepts and appreciate the changes in taste, businesses are also constantly innovating their products and sales strategies. The main battlefield for the commercial lighting enterprise market has shifted from the channel to the home improvement company, engineering, and the mass consumer sector. Some industry sources indicate that this marks the entry of the commercial photography company into the mass brand.
Taking the market as the guide, complying with market demands and deepening the market are the breakthroughs for competing in the commercial lighting field. In recent years, the field of commercial lighting in China has presented a scramble for specialized fields that are subdivided into different product functions. Business photo leaders represented by Philips, NVC, Kamei, Sidon, etc. competed for breakthroughs in the professional field and continued to cooperate in depth in various fields such as clothing, jewelry, medical care and hotels, hoping to occupy more markets. Share. In fact, for the development of this part of the channel, relying on the comprehensive strength and system service plan of the enterprise to a large extent, this poses greater challenges to the brand enterprises.
Currently, Philips Lighting subdivides commercial lighting into professional lighting for clothing, commercial supermarkets, offices, education, hospitals, and hotels. In response to different fields, Brand Services provides professional lighting design solutions in this area. Xideng Lighting also has a corresponding large customer department, and Sidon Lighting usually subdivides commercial lighting into commercial display, public facilities, hotel and office segments. It can be foreseen that the commercial comprehensive strength of the company will become the core competitiveness in the future market.
I am afraid that performance can only show that in the past, commercial lighting companies are more worried about the future. As more and more rising stars seize the market, the development of the commercial lighting market becomes increasingly severe. Will the market's high-speed growth be an emergency brake? To lead the military and the industry, you need the continuous efforts of the company!
Market channels diversify into commercial lighting brands with “net points†and “sales†as the main sales support points. The diversification of sales channels directly determines the development power of their brands. With the arrival of the lighting market sales season, major commercial brands began to take the initiative to launch brand promotion and diversified cooperation. In the major building materials and clothing exhibitions, there are no shortages of industry-renowned commercial lighting brands. The deep cooperation between major brands and designers and home improvement companies has also continued. Diversified channels have become the focus of more and more companies. To further deepen brand promotion and channel penetration to open up new commercial lighting sales channels. The diversified development of the sales model is the source of this market's active advancement.
E-commerce will fully enter the business lighting industry. With the booming of online shopping, the flattening of channels will be irreversible. The traditional channels will surely set off an upsurge of website construction. According to Taobao data, in 2010, online sales of lighting products in China have reached more than 12 billion yuan, and it is expected that in 2011 it will exceed 50 billion yuan, forming a 7:1 market share with traditional channels. However, the ratio of traditional lighting products to online sales in the UK is 3:7.
With the advent of e-commerce, new changes will take place in the sales market, and provincial distributors of traditional channels will be subject to the impact of manufacturers' storage and sinking. In the future, the industry will add another form of e-commerce offline service provider to the three basic distribution forms in the past, namely, retail storefronts, wholesale logistics, and engineering contracts.
Enterprises focus on designer resources Commercial lighting has increasingly evolved into a marketing tool. Whether it's an island counter in a department store, an independent shop, or a cafe, cafe, the importance of commercial lighting is self-evident. Many owners feel that they have no way of starting when they prepare their own counters and shops for decoration. At this point, a good lighting designer is very important!
Situational lighting creates a personalized shop space. The lighting atmosphere required for a toy store and a spa club is different. The lighting plan of different areas of the same store is different, entrance, window, counter, roundabout, shelf, model, store, auxiliary area and so on. Each area can be selected from the atmosphere, lighting control, consumer psychology and coordination with the building can choose to match the situation lighting.
For example, a cafe in a commercial plaza, under the recommendation of the designer, selected some of the Philips high-end Ruiya M16 downlights as lighting for the store's ambient lighting. The residents of the community, so create a luxurious and simple atmosphere. In the wave of consumer electronics products, we saw designers use Philips' sharp brackets to highlight display counters, as well as commodity trends and colorful aspects.
"The general lighting, key lighting and situational lighting are the guides. The commercial lighting profile of a store comes out." Some lighting designers say, "Of course, commercial lighting is science and art. Commercial lighting should be well expressed Brand personality, attracting customers' eyeballs, creating a warm and stylistic atmosphere, expounding their popular ideas, and also requiring the artistic creation of lighting designers.â€
Celebrity Endorsements Flock With the flourishing development of the lighting industry, many businesses have formed a consensus in the industry based on the importance of building brands. They also recognize that competition in the lighting industry has evolved from product competition to price competition to brand competition. However, how to transform its own brand perfectly, the industry is very confused, many companies believe that celebrity endorsement, CCTV advertising, import CIS, is to do the brand, commercial lighting brand is still confused confusion.
In 2011, taking a look at the Guangzhou International Lighting Exhibition, the star poster was dazzling. In particular, according to the business license, it is more time for the front door. The benefits that a star can bring to a brand are determined by the nature of the advertisement. The ability of advertising as a consumer is generally a sense of consumer safety and identity, and even a fanaticism of brands. This kind of trust and fanaticism is precisely what stars have. There have been surveys showing that nearly 80 percent of commercials broadcast by CCTV in recent years are celebrity endorsement advertisements. Small brands want to sell their fires, and it seems that the biggest star is the most simple means. The combination of big brands and big stars is also seen as the right thing to do. This move also led to the commercial blindness of many celebrity endorsements. Celebrity endorsements have different values ​​for different lighting companies. In order to quickly increase brand and product awareness, they have to establish and improve the brand image, but their purpose is to use the celebrity’s own popularity and exposure as a brand and product. A method of publicity, its target position should be consistent with the company's development strategy, rather than short-term behavior.
Obviously, the creativity and performance of the advertising appeals determine the quality of communication. Many lighting companies in the industry are mostly “stars and lighters†and believe that with celebrities, everything will happen. Even if the ads are not even, the lack of advertising performance leads to advertising. Become a star show, the product has been placed in a secondary position, corporate brand image is reduced points. At present, lighting companies in the industry, especially commercial lighting companies, are considering lack of integration in the planning and deep integration of public relations. Celebrity endorsements sum up nothing more than a sentence: the use of good use, in order to complement each other!
Market characteristics: First-line development, second-line development, and third-line survival In fact, since 1999, the development of domestic commercial lighting is changing with each passing day. Successful people make great strides; new companies go forward. Commercial lighting has always been a major highlight of the domestic lighting and lighting industry, and it has taken a big step every year. However, the overall situation of domestic commercial lighting has been in a period of "wartime."
Today, the pattern of domestic commercial lighting development has gradually become clear and shaped. Some people have summed up this pattern as "big-line, large-scale, second-line, and third-line survival." In particular, "a large-scale front-line, second-line special" has become the main theme and current trend of commercial development.
If this is the case, then within the long period of time in the future, the results of the development of the domestic commercial lighting sector will be an overall pattern of continuous interpretation. Specifically, the first-line brands such as Philips, NVC and Sanxiong will grow and expand. The sales volume and market share will increase steadily. Second-tier brands such as Jiamei, Sidon, and Kalesi will each have their own characteristics and will continue to grow bigger and stronger.
On the surface, this trend is caused by the strategies of companies and entrepreneurs; in a deep sense, this trend is actually determined by the “Godâ€, the consumer demand of consumers. The rapid development of the domestic economy and the unprecedented prosperity of commercial activities have determined the richness of the market space. This has determined that the lighting requirements of commercial lighting scenes are not the same as the ones but they are endlessly varied.
In fact, most industries in the domestic market with fierce competition and mature industries, such as the home appliance industry, have long experienced or are experiencing such an overall period of time, and our domestic commercial lighting industry can only be said to have just reached this stage. . In fact, it is not difficult to understand the necessity of this general trend from the perspective of marketing.
In marketing, the market is usually divided into mainstream and sub-primary markets. So, what is the mainstream market? Large amounts of goods are the mainstream market. What kind of people consume goods? Middle and lower middle class. From this it can be seen that not all consumers think that Daluo can meet their needs. It is also because some people have a variety of dissatisfaction with the mainstream market products before they have created sub-primary markets.
Here, the mainstream market corresponds to the first-line brand of commercial lighting, the product corresponds to the commercial lighting of the major goods - popular products; the secondary market corresponds to the second-tier brand of commercial lighting, the product of the corresponding differentiated products.
Zhongqiang enterprises use the power of the commercial lighting market to say that “the trend is to make the hero easier, and the hero makes the situation is difficultâ€. In the army of commercial lighting, how many companies sang all the way and dominated the lighting industry, enough to shake the world, and how many enterprises were squeezed out of the single-wood bridge to success. The elimination of the era has also emerged a number of strong commercial lighting companies.
Philips: Business-inspired lighting inspiration. As the leader of the lighting industry in the world, Philips, following the concept of “Easy Light to Improve Lifeâ€, combined the changes of Chinese consumers’ shopping trends with the concept of scene lighting, and applied continuous lighting technology to launch a variety of fits. User needs, the pursuit of details, follow the trend of lighting solutions. Excellent overall lighting can bring beautiful and unique sensory enjoyment while shopping. Let the brand break through the product itself has become a lifestyle choice, and it also perfectly illustrates the philosophy that Philips has always insisted on “Easy light to enhance lifeâ€. Philips always believes that inspiration comes from life, and all product innovations must be “people-oriented†to gain an in-depth understanding of the needs of consumers and the market. Philips' series of solutions for commercial lighting is the embodiment of this unremitting pursuit and represents the future direction of the industry's development.
NVC: Commercial lighting is an industry segment that NVC pioneered in 1999. Its main purpose is to provide modern lighting products to provide customers with excellent lighting application solutions for business services, creating comfort for customers and creating value for businesses. surroundings. NVC's distinctive and high-quality commercial lighting series products have always been welcomed by the market, and thus laid the leading position for China's commercial lighting brands.
Mitsuo Aurora: Founded in 1991, Mitsuo Aurora, has been committed to the development and production of high-quality, high-grade green energy-saving lighting products. From the research and development of the first electronic ballast to the full range of high-efficiency energy-saving products, from the traditional product manufacturers to the service providers who provide total lighting solutions, Mitsuo Aurora has always been committed to creating the industry's leading brand. During the period, it developed four major categories of indoor, outdoor, decorative lighting and electrical engineering, including a total of more than 2,000 varieties of lamps, light sources, electrical and electrical accessories. The company has now developed into a large-scale green energy-saving company with five major production bases and an annual production capacity of tens of millions of products, and it has become one of the most comprehensively competitive industrial brands in China.
Product lighting: Established in 2004, Shangshang Lighting Co., Ltd. is a professional lighting company integrating production, R&D, and sales. Its products cover commercial lighting, home lighting, building electrical, outdoor lighting, and light source electrical appliances. Focusing on the core strategic positioning of “intellectual applicationâ€, we have established an “optical smart application system†service platform. We have provided all-round lighting for high-star hotels in five aspects: product design, product manufacturing, business customer service, lighting design, and after-sales service. , Large-scale shopping mall lighting, clothing chain lighting, hardcover real estate lighting provide system lighting services, and extensive services in hardcover real estate, hospitals, finance, furniture chain stores, ceramic chain stores, entertainment venues lighting ... ... and many other fields.
Conclusion:
Science and technology will eventually cause revolutionary changes in China's lighting industry. Just as LED's sweeping trend in the lighting industry, the continuous improvement of future products will also have a greater impact on commercial lighting, and we cannot predict it scientifically. How can China's 5,000-year cultural resources be transformed into a cultural industry? How the future lighting industry can achieve leapfrogging and even surpassing development will provide the best conditions and the best opportunities at this moment.
"The general trend in the world is as good as it is, but it is as bad as it is." For the lighting industry in China's lighting industry, what is the trend? How should we adapt to the general trend instead of rebellion? In a word, the business development of the company needs down-to-earth and continuous innovation!
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