LCD TV competition ultra-thin endless users willing to "pay"?

At Las Vegas 2016 CES, LeTV launched a stunning ultra-thin LCD TV concept, the fourth-generation super-TV, the Max65 Blade. The thinnest point of the TV is only 3.9mm. The thinnest LED LCD TV. Although LeTV broke the ultra-thin recording of LCD TVs this time, the creation and breakthrough of ultra-thin technology are not just LeTV. This is the object that the industry has been focusing on development and research. However, the question “What is the meaning of thin LCD TVs?” derived from this is really worth our thinking.


LeTV 4th Generation Super TV Max65 Blade

The body contour is extremely beautiful and saves space
The slimmer the body, the overall outline looks more beautiful and artistic. Previously, Japanese television was a very glorious period, and ultra-thin technology had become a symbolic label for Sony. Even though the color TV industry has undergone a change, even if the design concept and technology continue to change, "ultra thin" will continue to flourish.

At the beginning of the design of LCD TVs, CCFL backlights with large size and very similar to fluorescent tubes were used in the interior. The overall body thickness of LCD TVs produced after the production was between 250px and 500px. The appearance was extremely heavy. Bloated.

However, through continuous development and innovation of ultra-thin technology, LCD TVs have been reduced from 125px, 50px, 25px... to 4.9mm, or even 3.9mm, once successfully challenging and breaking the limits of ultra-thin technology.
Nowadays, ultra-thin TVs have become the object of Japanese and Korean TVs and domestic TVs. Ultra-thin technology makes TVs both stylish and slim. The overall look is more artistic and extravagant. It supports hanging display and can effectively save space. space.

The design process is completely sublimated and more pervasive
According to display equipment experts, “when the display device is thin to a certain degree, it will be very difficult for TV products to make further breakthroughs in thickness.” This requires TV manufacturers to have a certain level of technological R&D and innovation, as well as LCD modules. The group's design has also become a key factor in the thinness of video LCD TVs.


LCD TV light guide

To achieve extreme slimness, LeTV has optimized the structure of the entire TV, including the selection of the thinnest optical and structural materials: the 1.5mm Corning Iris Glass LGP is much lower than the ordinary plastic light guide ( On the basis of PMMA LGP, a structural strength of 36 times is achieved; the conventional multi-layer film structure in the liquid crystal module is reduced to a 2-layer film and an adhesive process is used to ensure the balance of image quality and firmness.


LeTV 4th Generation Super TV Max65 Blade Screen

LeTV's 4th generation super TV Max65 Blade upgrade in the design process may not have too many concepts for the user. However, if you return to the original, you will understand that the ultra-thin technology is not easy to fully sublimate. The use of LCD TVs from the initial CCFL backlight to LED backlights to the use of liquid crystal modules, the TV from the thickness of 500px continuously reduced to a thickness of 25px, display technology and design technology to achieve a qualitative leap.

When the LCD TV enters into an era of 10mm, it is not easy to break through the limit. Sony's "Ultra-thin LCD TV representative" wants to reduce the thickness of the TV within 5mm, and it needs to reduce the thickness of the necessary components in the LCD module from the previous 3-5mm to 1-2mm, replacing the traditional "glass light guide plate" The liquid acrylic light guide plate, and invited a special coating process instead of the TV's backplane and back frame, further reducing the overall thickness.

For this reason Sony's black technology was born again, only 4.9mm of X9000C LCD TVs went on high-profile listing, becoming the thinnest LCD TV in the industry. Today, LeTV is making breakthroughs in the production of 3.9mm LCD TVs. It also breaks the normal state of Japanese Sony's monopoly on "ultra-thin technology." After that, domestic ultra-thin LCD TVs will become even more popular.

High-performance new LCD module advantages multiple
Today, color TV manufacturers are increasing the thickness of LCD TVs by replacing high-performance new LCD modules. When LCD TVs enter a 4mm era, the LCD module will have a lot of influence on TVs. effect.

The use of stable, high light transmittance liquid crystal modules can effectively improve the LCD TV's color gamut, brightness range, backlight white balance, extend the service life, present a perfect moving image, operate more safely, environmentally friendly, and shock resistance prominent.

While LCD TVs have become more extreme and slim, the issues of cost, quality, material, and price that users care about have also become hot topics. The user's doubts are indeed worthy of our analysis.

(1) Do LCD TVs become thinner and more cost-effective?
In a period of time, the LCD TV entered the 10mm era as a whole, and this thinness is enough for users. However, television companies are still constantly trying to break the limits of ultra-thin technology, and even make the TV frame thin to 4.9mm, 3.9mm, then, this 1mm difference really makes sense for users?
From a technical point of view, whether the difference in the frame of the LCD TV is a difference of 5mm or 1mm, it represents the progress of ultra-thin technology, and the smaller the difference in thinness, the smaller the user feels that there is no difference.

However, in reality, the greater the difference in thinness, the higher the requirements for technical improvement and upgrading, and the greater the difficulty, the more the LCD TV's border is only 1mm thin. In fact, the demand for the LCD module, the light guide plate, and the back The overall change in the content of the framework, etc., also shows that LCD TVs have once again entered a new era, and TV services will certainly be upgraded, which will benefit users.

(2) The ultra-thin LCD TV affects the quality of the material?
The increased efforts of LCD TVs in "ultra thin" will inevitably affect the overall TV technology, including quality, material and life. Previously, LCD TVs generally used LED backlights for direct-mounted or side-mounted installations. Due to different installation methods and different materials, the quality of LCD TVs will be different. What are the advantages and disadvantages? In addition, the effect of picture quality is also relatively, if the LED backlight is installed on the drawing, the picture quality will inevitably hit a big button.
At present, ultra-thin TVs are approaching the limit, and LCD modules are commonly used in TVs. In order to overcome the obstacles in the process and quality experience, TV engineers will use light guides with better optical performance and better structural strength to carry out thin bodies. The degree of breakthrough, these changes in the selection of materials will naturally directly affect the quality of LCD TV display effect, life, and the specific use of the effect, but the need to know the product before the market.

(3) Do thin LCD TVs become expensive?
Ultra-thin LCD TVs have been active in the market in recent years. Their production technology has matured. Once industry insiders proposed that “ultra-thin LCD TVs are just listed products. Their production technology and costs are also higher than ordinary LCD TVs. The view that the price is more expensive is gradually changing with the advancement of the market and even ignored by users. After all, the development and popularization of ultra-thin technology will naturally promote the trend of television to be pro-independence.
Today, ultra-thin technology is no longer just the content that Japanese and Korean TV brands are good at. The domestic R&D technology of domestic brands is comparable to foreign brands, and even beyond them. As a result, the selling price of ultra-thin LCD TVs on the basis of pro-people-oriented, it also saves some tax rates, the price will naturally be lower. TV brands such as LeTV that consistently follow online sales channels are more affordable than traditional brand TVs.

to sum up:
As always, ultra-thin TVs are favored by users, and the production of ultra-thin LCD TVs has become the hottest content in the TV industry. Once the industry's first thin Sony X9000C LCD TV, has now been the Internet upstart - music as the fourth-generation super TV Max65 Blade broke in one fell swoop, becoming the world's thinnest LCD TV. However, ultra-thin technology is so mainstream, 3.9mm LeTV fourth-generation Max65 Blade is by no means the limit of the industry.
In addition, in the era of entertaining in the living room, users not only have certain requirements for the display effect of televisions, but also the design of products will become the object of criticism for everyone. Since technology is no longer developing all the time, then as the ultimate benefit users, we are also more expecting that the ultra-thin LCD TV can bring us more perfect experience and surprises in science and technology.

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