Today, home appliances have been advertised as "intelligent". However, the "high-tech" products with complex operations and many functions have caused many elderly people to lament that it is impossible for the elderly to really find suitable aging appliances that are really close to the needs of the elderly.
Use: An inadvertent mistake, do not know how to exit
Speaking of television at home, 73-year-old Zhao Fang has a stomachache. On the eve of the Spring Festival, the son of Xiaoshun bought a 55-inch 4K ultra-high-definition smart TV for the old couple and happily hung up the wall of the living room.
“During the New Year, the children were at home and one by one demonstrated to me the function of the TV, saying that it was not only able to watch the original channel, but also able to demand on-demand programs on their own, and could even sit at home and watch a movie at no cost. I can be excited." Unfortunately, before Zhao learned how to operate, the holiday was over, the children left, the old couple can only face each other with a remote control.
"My son told me that a remote control tube set-top box, a tube TV, can be a few years old, the old score is not clear, the above buttons are many, the word is small, one inadvertently gave wrong, do not know how to quit "Let Zhao's frustration is that after the TV is turned on, it is often not the live channel he is most familiar with, but the colorful platform interface." It's garrulous, it's like a computer, what operating system, download applications, which I Where do you understand?"
In desperation, Zhao Fang had to call his son for help again and again. “He said to himself, I heard a lot of confusion, and sometimes I couldn’t do anything but simply pull out the power. Turn off the TV and wait for him to come back and give it to me.†Zhao Fang also tried to pull up the manual, but he could use a variety of technical terms to make him address the headache. “In fact, I really didn’t expect to use more advanced TV. As long as you can change the channel and tone your voice just as you have done in the past, how could this not work?â€
Recently, Zhao Fang quietly strolled to the second-hand appliance market and thought that he was scouring an old-fashioned TV set. “First of all, let my son know that if we look at the bedroom, even if it’s a bit small, the quality of the painting will be a little bit worse. It’s better to look at it than to figure it out. Be strong at home."
Chen Qiang, who lives near the South Second Ring Road, has similar troubles. He lives with his son but he can watch TV every day. He can also spend a lot of time. "The son and daughter-in-law like to watch movies, and grandchildren play games on them. Each interface, as long as they are used up, I can hardly tune back."
No way, Chen Qiang can only remind his son to help himself adjust the TV before going to work. Otherwise, he would have to stare into the TV all day long. “The child doesn’t say anything, but it’s actually annoying. This TV made me I really feel that I am old and can’t keep up with the times. I have become a burden to them."
Purchase: It is said to be multi-functional, but even the most basic can not be done
“Hey, microwave ovens are selling so expensive!†On Thursday afternoon, a large-scale appliance store outside the East Fourth Ring appeared to be deserted. 69-year-old Wang Xingfen brows and wrinkles, shaking the microwave oven that is still thousands of dollars in front of him. Shaking his head.
“I just wanted to buy a hot meal, but I don't know how to use it.†Wang Xingfen pulled out reading glasses from his bag and studied the function of the black background on the panel. The key, "The word is so small, it's hard to take advantage of it. What else is there for light wave frequency conversion, microwave frequency conversion, and dual mode frequency conversion?
Last month, when Wang Xingfen was living in her daughter’s home, she accidentally “failed me.†"I took a special plastic steamer and wanted to steam some sweet potatoes. But there was a bunch of keys on it. I didn't understand it. I pressed it with a few clicks and it took just a few minutes to smell it. No, when I opened it, the steamer was actually baked.†Wang Xingfen hurriedly called her daughter, and she realized that she had mistakenly treated the light wave as a microwave, and the container was followed. Although her daughter did not complain, she felt uncomfortable in her heart.
With this experience, Wang Xingfen was jealous of the microwave oven. “If I wasn’t alone, I didn’t want to open the party. I really didn’t want to touch this thing again.†At first, she wondered if she wanted to buy a basic model, but she really got to the store. The whole person was stupid. "Every one says it is multi-functional, but even the most basic ones can't do it. There are more than a dozen buttons, big or small, or a touch screen, and you can't find a single button."
Finally, Wang Xingfen finally found a mechanical oven knob in the corner of the old microwave oven, can be rusted above the fuselage, covered with dust, “Shopping guide said that there is such a left, processing products, not intend to replenishment Wang Xingfen sighed regretfully. "Actually, to me, it is enough to have such a station. How can we not love to sell it?"
On the second floor of the washing machine counter, 72-year-old Chen Xiuzhen is also in trouble. At home, the old two-cylinder washing machine that had been used for more than two decades recently went through a complete strike. She was planning to pick a new "succession". She could see a wide variety of washing machines and she was dazzled by all kinds of "clouds" and "networks." The "smart" propaganda language made her confused and for a long time failed to choose the style that suits her.
At the beginning, Chen Xiuzhen thought that the drum washing machine could save places and was relatively clean, so that the shopping guide introduced several models. She stepped forward, in addition to the smart placement, appointment, speed, temperature, washing, rinsing, drying, and time washing listed on the middle electronic touch screen, the right side was also equipped with a knob, corresponding to mixing, quick washing, wool, Shirts, air wash and other 16 options.
"Looking at it all feels like I'm dizzy. I don't even need to use it. It's purely a decoration. If it's wrong, I'll give myself trouble." Chen Xiuzhen took another nearly 6,000 price tag and decided to turn to see Washing machine. In contrast, the price of more than 1,000 yuan is much better accepted, but the operation interface also makes her unsatisfied. “To wash clothes, to set the amount of water, washing time, number of rinsings, dehydration time, and appointment time is not just a problem. And the corresponding font is too small and it's hard for my old age."
Point of view: Multi-speech, fewer buttons, large logo
Previously, China Household Electrical Appliances Association commissioned Ovid Consulting to conduct research on refrigerators, washing machines, televisions, air conditioners, water heaters, and rice cookers to complete China's first “research report on the needs of Chinese elderly household appliancesâ€. The results show that the concept of consumption of the elderly in our country has undergone major changes. It is shifting from the former saving-oriented type to the life-improving type. The improvement of the quality of life is now the focus of life. This has led to the arrival of the "silver-haired economy." According to Ovid Consulting's forecast, only in the urban empty-nest elderly households, the annual demand for older appliances will exceed 600 billion.
“In recent years, China’s aging population has been deepening, and the number of elderly people has continued to increase. This group has its own characteristics in the use of home appliances, but there is a serious lack of appropriate aging products that meet their needs.†Deputy Secretary-General, China Electronic Chamber of Commerce Said that the current market is full of smart home appliances, always thought that the more complex the design, the more versatile the technology, the higher the technological content, the smarter the product. However, true smart home appliances should put consumers' feelings in the first place and provide users with a simple and convenient experience, rather than blindly creating concepts.
In his view, in addition to the technical immaturity, there are also misunderstandings in the company's business ideas. “Now, many home appliance companies complain that the market is sluggish, margins are thin, there is no increment, and survival is difficult, but they have not noticed that the segmentation market for the elderly is actually of great potential.†Lu Jianbo suggested that operators should blindly pursue individual products from the past. An extensive strategy for sales of scale came out and worked hard on differentiated products.
Lu edge wave told reporters that in developed countries such as Europe, America and Japan, the concept of “elderly household appliances should be different from general household electrical appliances†was proposed very early, and that elderly appliances should be safe, healthy, convenient, smart, and economical. Based on this, a series of products were introduced, including reducing the number of knobs on the remote control or the body as much as possible, supplemented by clear and easy-to-understand instructions and clear color signs. In fact, many design details are very promising. For example, televisions can use voice control, content settings, and try to promote health care programs that are of interest to the elderly, enabling one-click operation. The washing machine can be used to change the aspects of opening the door, putting the angle of the clothes, etc., in view of the inconvenient characteristics of the elderly.
“As long as we pay enough attention to the elderly groups and we can completely achieve breakthroughs in technology, the key lies in relying on the strength of the market and forcing companies to change their thinking.†Lu Langbo said that in the process, the government can formulate relevant industry standards. It guides and regulates.
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