The establishment of a joint venture between Nanshi New Media and Thunderbird Technology is a highlight in the history of Internet TV development. Its content operation "1+N+1" strategy will be a benchmark for cross-industry cooperation and win-win.
On July 26, Guangzhou Nanxin Chengyi Technology Co., Ltd. (hereinafter referred to as "Nanxin Chengyi"), a joint venture established by Guangdong Southern Television New Media Co., Ltd. and Shenzhen Thunderbird Network Technology Co., Ltd., a subsidiary of TCL Group, was established in TCL Electronics Building. The theme of "New Ecology, Smart Future" was officially unveiled.
New ecology
Internet companies have developed a profit model of "free hardware and paid content", leading a wave of industry reforms and emerging TV brands for Internet companies. And Thunderbird Technology was born at the right moment in 2017, and provides a "1+N+1" solution, that is, Thunderbird Technology cooperates with Tencent Video and many other content providers, and at the same time integrates broadcasting "Southern New Media", the licensee of the control platform, has in-depth cooperation, and the "1+N+1" solution also provides users with massive content and quality services.
With the popularization of smart TVs, Internet TVs have begun to take shape in the market, and are moving from the initial stage of hardware sales and content stacking to the stage of user operation and ecological operation. The future development potential is huge.
In the new era and new pattern, Southern New Media under Guangdong Radio and Television and Thunderbird Technology under TCL each shoulder the mission of reform and innovation, and jointly focus on the field of Internet TV, starting the innovative model of "business cooperation + equity investment + joint venture" deep cooperation.
Nanxin Chengyi was established, and adopted the industry's first "capital cooperation + resource integration + teamwork" strategic joint venture model. This is not only an important part of Thunderbird Technology's building of a broader intelligent service ecosystem, but also an important step in reshaping the entire Internet TV industry, marking that the cooperation between the two parties will enter a new stage, with Southern New Media, TCL, Tencent Video The closed-loop Internet TV ecosystem of "content + platform + terminal" with industry partners as the core has basically taken shape.
Smart future
Watching TV is the most basic way of family entertainment for Chinese people. The family gathered in front of the TV and watched familiar programs, enjoying themselves well. With the advancement of science and technology, the development of TV sets has long gone from black and white to color, from analog to digital, and from spherical to flat. TV content is also extremely rich. Through IPTV, OTT, etc., not only can you watch live channels, but you can also order movies, TV shopping, and play games. Although the product form is constantly changing and the TV industry is constantly upgrading, it is still inseparable from the cooperation of media platforms and TV manufacturers.
After Thunderbird Technology was established in 2017 and received capital injection from Tencent, it has successfully established a new business model of "intelligent manufacturing + Internet". As of the end of June 2018, the cumulative number of active users of smart TVs was 27.35 million, the average daily active users were 12.81 million, and operating income was 126 million. Among them, the proportion and absolute value of video payment and membership services have increased significantly, and the commercial monetization capabilities of Internet services have been significantly enhanced.
In May of this year, Thunderbird Technology and JD.com reached a cooperation agreement. JD.com intends to inject 300 million yuan into Thunderbird Technology to obtain a 6.67% stake. In-depth cooperation with JD.com and combining the advantages of existing smart home terminal products, Thunderbird Technology will further enrich Internet content and application resources, improve platform operations and user service capabilities, and accelerate business model innovation and monetization models under the smart large screen ecosystem. Promote the group's "dual +" strategic transformation of "smart + Internet" and "product + service".
At present, the acceptance of paid videos by TV terminal users has increased significantly, and they also have a desire to try other paid apps such as games. On the other hand, relying on the strong R&D capabilities of Southern New Media and Thunderbird Technology, as well as TCL's huge end-user base, the launch of various content will be recognized by the market.
According to the company's understanding, the newly established Nanxin Chengyi Future mainly provides services including but not limited to content sales and service promotion for TCL-based TV terminal users.
As an operator of Internet TV licenses, Southern New Media has rich TV content resources, covering viewer groups of different age groups, regions, and content preferences. In addition to providing rich content resources, Southern New Media will also provide necessary support for the joint venture's business such as an integrated broadcast control platform and content service platform.
The establishment of a joint venture between Nanshi New Media and Thunderbird Technology is a highlight in the history of Internet TV development. Its content operation "1+N+1" strategy will be a benchmark for cross-industry cooperation and win-win. For users, as the two parties accelerate their integration and innovation in areas such as hardware + content + Internet, they will continue to meet the increasingly diverse needs of users. This also reflects that the two parties have reached a consensus on building a new pattern of smart living rooms in multiple dimensions and helping the Internet TV industry to take a new level.
Southern New Media partners with Thunderbird Technology to reshape the new pattern of Internet TV
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On July 26, Guangzhou Nanxin Chengyi Technology Co., Ltd. (hereinafter referred to as "Nanxin Chengyi"), a joint venture established by Guangdong Southern Television New Media Co., Ltd. and Shenzhen Thunderbird Network Technology Co., Ltd., a subsidiary of TCL Group, was established in TCL Electronics Building. The theme of "New Ecology, Smart Future" was officially unveiled.
New ecology
Internet companies have developed a profit model of "free hardware and paid content", leading a wave of industry reforms and emerging TV brands for Internet companies. And Thunderbird Technology was born at the right moment in 2017, and provides a "1+N+1" solution, that is, Thunderbird Technology cooperates with Tencent Video and many other content providers, and integrates broadcasting "Southern New Media", the licensee of the control platform, has in-depth cooperation, and the "1+N+1" solution also provides users with massive content and quality services.
With the popularization of smart TVs, Internet TVs have begun to take shape in the market, and are moving from the initial stage of hardware sales and content stacking to the stage of user operation and ecological operation. The future development potential is huge.
In the new era and new pattern, Southern New Media under Guangdong Radio and Television and Thunderbird Technology under TCL each shoulder the mission of reform and innovation, and jointly focus on the field of Internet TV, starting the innovative model of "business cooperation + equity investment + joint venture" deep cooperation.
Nanxin Chengyi was established, and adopted the industry's first "capital cooperation + resource integration + team collaboration" strategic joint venture model. This is not only an important part of Thunderbird Technology's building of a broader intelligent service ecosystem, but also an important step in reshaping the entire Internet TV industry, marking that the cooperation between the two parties will enter a new stage, with Southern New Media, TCL, Tencent Video The closed-loop Internet TV ecosystem of "content + platform + terminal" with industry partners as the core has basically taken shape.
Smart future
Watching TV is the most basic way of family entertainment for Chinese people. The family gathered in front of the TV and watched familiar programs, enjoying themselves well. With the advancement of science and technology, the development of TV sets has long gone from black and white to color, from analog to digital, and from spherical to flat. TV content is also extremely rich. Through IPTV, OTT, etc., not only can you watch live channels, but you can also order movies, TV shopping, and play games. Although the product form is constantly changing and the TV industry is constantly upgrading, it is always inseparable from the cooperation of media platforms and TV manufacturers.
After Thunderbird Technology was established in 2017 and received capital injection from Tencent, it has successfully established a new business model of "intelligent manufacturing + Internet". As of the end of June 2018, the cumulative number of active users of smart TVs was 27.35 million, the average daily active users were 12.81 million, and operating income was 126 million. Among them, the proportion and absolute value of video payment and membership services have increased significantly, and the commercial monetization capabilities of Internet services have been significantly enhanced.
In May of this year, Thunderbird Technology and JD.com reached a cooperation agreement. JD.com intends to inject 300 million yuan into Thunderbird Technology to obtain 6.67% equity. In-depth cooperation with JD.com and combining the advantages of existing smart home terminal products, Thunderbird Technology will further enrich Internet content and application resources, improve platform operations and user service capabilities, and accelerate business model innovation and monetization models under the smart large screen ecosystem. Promote the group's "dual +" strategic transformation of "smart + Internet" and "product + service".
At present, the acceptance of paid video by TV terminal users has increased significantly, and they also have a desire to try other paid apps such as games. On the other hand, relying on the strong R&D strength of Southern New Media and Thunderbird Technology and TCL's huge end-user base, the launch of all kinds of content will have certain market recognition.
According to the company's understanding, the newly established Nanxin Chengyi Future mainly provides services including but not limited to content sales and service promotion for TCL-based TV terminal users.
As the operator of Internet TV licenses, Southern New Media has rich TV content resources, covering viewer groups of different age groups, regions, and content preferences. In addition to providing rich content resources, Southern New Media will also provide necessary support for the joint venture's business such as an integrated broadcast control platform and content service platform.
The establishment of a joint venture between Nanshi New Media and Thunderbird Technology is a highlight in the history of Internet TV development. Its content operation "1+N+1" strategy will be a benchmark for cross-industry cooperation and win-win. For users, as the two parties accelerate their integration and innovation in areas such as hardware + content + Internet, they will continue to meet the increasingly diverse needs of users. This also reflects that the two parties have reached a consensus on building a new pattern of smart living rooms in multiple dimensions and helping the Internet TV industry to take a new level.
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