Zhen Mingli, a name that is full of poetry and beauty. In sharp contrast with the name, it is the glory and domineering of the king behind it - it is like a giant, the power of the body is fascinating, and the industry peers feel extremely depressed.
American Independence Day, French Independence Day, Israel Peace Memorial Day, Hong Kong Reunification Day, Athens Olympic Games... In every corner of the world, in the countless moments of special significance, the "Zhen Mingli" lighting lights are shining. What is in harmony with it is the dazzling laurel on the head of “Zhen Mingli†– the world's largest LED production base, the world's largest decorative lamp production base, the world's largest small bulb production base, and the largest stage lamp production in the Far East. base.
Recently, our reporter and Wu Guisheng, a financial and economic scholar of Wuyi University, came to Heshan Yinyu Co., Ltd., a subsidiary of Zhenmingli Group, to explore the mystery of the world-famous “lighting kingdomâ€.
Two key to success
Reporter (hereinafter referred to as the note): Can you tell us the reason for the establishment of the lighting factory?
Fan Bangyang (hereinafter referred to as Fan): In fact, the establishment of the lighting factory was very accidental. At that time, my brother, now Fan Banghong, the president of Zhenmingli Group, saw an article on the development of the lighting industry in a foreign magazine. He felt that the prospect was very good, so he It was determined to create a lighting company, which was the predecessor of Heshan Yinyu. Later, with the reform and opening up of the mainland, we moved the factory to Heshan.
Reporter: I want to know why you chose Heshan at that time and chose Jiangmen?
Fan: The lighting company was still a labor-intensive enterprise at that time. This was a bottleneck in Taiwan's development. Because Taiwan's labor and land costs were high, it was introduced by a Taiwanese businessman who had already invested in Heshan. In the year, we came to Heshan for inspection. At that time, our factory was next to Heshan Port, which was very beneficial to our export-oriented enterprises. At the time of investment, the government gave cooperation in all aspects, which greatly enhanced our investment. Confidence, later, we moved to Gonghe Town, and the lighting factory has expanded from a factory with only 200 workers to a large enterprise with 16,000 employees and more than 500,000 square meters.
Reporter: What do you think makes "Silver Rain Lighting" in a dozen years from a small-scale Christmas lighting manufacturer to the current LED lighting products, led lighting, decorative lights, fiber optic lights, stage lights, Laser integrated technology systems, multimedia display systems, solar lighting technology applications, and other large-scale integrated enterprises with more than 10,000 products?
Fan: I think the opportunity is very important. In the past ten years of development, we have grasped two major opportunities. One is the opportunity for the mainland to reform and open up. We have become one of the first Taiwanese businessmen to enter the mainland, if they did not come to the mainland at the time. We may become the victims of big fish eating small fish. If we come to the mainland later, we will not be able to obtain more resources. In addition, we will face escalating competitive pressures. However, we have seized this opportunity. It brings us resources and space for development and growth; the second is the revolutionary development of LED technology and products. At present, led is called "Star of Tomorrow", and its power consumption is only 1/10 of that of ordinary lighting bulbs. Soon, as long as there is a bright place will be replaced by it. After discovering the development prospects of led, we have invested a lot of manpower and resources to develop it. Now we have the world’s largest LED production base, I believe it will bring it soon. We have great surprises.
R&D is our most proud
Reporter: You mentioned led many times, many people may not understand it, is it really as magical as you said?
Fan: Yes, some people have calculated that if the world's residents use led, it will reduce the world's 20% of power generation. There is no electricity consumption in enterprises. If led is promoted and popularized, it can effectively solve environmental protection. With problems and the greenhouse effect, the temperature of the entire planet can be lowered. Nowadays, many city street lights have been replaced by led. In addition, many famous lighting companies in the world have taken the initiative to put into production led, including Philips, Osram, Ge, Foxconn and other world-renowned companies, which shows the charm of led. However, at present, LED still has defects such as high cost and insufficient brightness. We have started to study and believe that with the development of technology, these problems will be solved.
Reporter: We know that the current lighting industry is very competitive. Just in the Pearl River Delta, there are two lighting production bases in Foshan and Zhongshan. How does “Heshan Yinyu†stand out?
Fan: Different from others, our products are produced by ourselves from source to terminal. They are big, led, stage lights, decorative lights, small hardware, plastics, chips, we all have production, which saves us. A lot of cost; In addition, I think we are most proud of R&D. Now there are more than 300 researchers in Heshan Yinyu, and there are more than 400 patents. We produce patents almost every two days, and these patent belts Give us invaluable benefits.
Reporter: With so many patents, how can you avoid being infringed?
Fan: Indeed, from the very beginning of research and development, we have constantly encountered “Li Guiâ€. Infringement has become our biggest headache and the biggest risk. Enterprises have invested heavily in intellectual property. If they are not well protected, they will be very harmful to enterprises. Big. To this end, we not only strengthen confidentiality internally, but we also organize personnel to “fake†all over the country. However, we still hope that the whole society can pay attention to intellectual property rights, because as long as the intellectual property rights are done, the patents are protected, China’s Enterprises will not be reduced to other people's foundries.
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American Independence Day, French Independence Day, Israel Peace Memorial Day, Hong Kong Reunification Day, Athens Olympic Games... In every corner of the world, in the countless moments of special significance, the "Zhen Mingli" lighting lights are shining. What is in harmony with it is the dazzling laurel on the head of “Zhen Mingli†– the world's largest LED production base, the world's largest decorative lamp production base, the world's largest small bulb production base, and the largest stage lamp production in the Far East. base.
Recently, our reporter and Wu Guisheng, a financial and economic scholar of Wuyi University, came to Heshan Yinyu Co., Ltd., a subsidiary of Zhenmingli Group, to explore the mystery of the world-famous “lighting kingdomâ€.
Two key to success
Reporter (hereinafter referred to as the note): Can you tell us the reason for the establishment of the lighting factory?
Fan Bangyang (hereinafter referred to as Fan): In fact, the establishment of the lighting factory was very accidental. At that time, my brother, now Fan Banghong, the president of Zhenmingli Group, saw an article on the development of the lighting industry in a foreign magazine. He felt that the prospect was very good, so he It was determined to create a lighting company, which was the predecessor of Heshan Yinyu. Later, with the reform and opening up of the mainland, we moved the factory to Heshan.
Reporter: I want to know why you chose Heshan at that time and chose Jiangmen?
Fan: The lighting company was still a labor-intensive enterprise at that time. This was a bottleneck in Taiwan's development. Because Taiwan's labor and land costs were high, it was introduced by a Taiwanese businessman who had already invested in Heshan. In the year, we came to Heshan for inspection. At that time, our factory was next to Heshan Port, which was very beneficial to our export-oriented enterprises. At the time of investment, the government gave cooperation in all aspects, which greatly enhanced our investment. Confidence, later, we moved to Gonghe Town, and the lighting factory has expanded from a factory with only 200 workers to a large enterprise with 16,000 employees and more than 500,000 square meters.
Reporter: What do you think makes "Silver Rain Lighting" in a dozen years from a small-scale Christmas lighting manufacturer to the current LED lighting products, led lighting, decorative lights, fiber optic lights, stage lights, Laser integrated technology systems, multimedia display systems, solar lighting technology applications, and other large-scale integrated enterprises with more than 10,000 products?
Fan: I think the opportunity is very important. In the past ten years of development, we have grasped two major opportunities. One is the opportunity for the mainland to reform and open up. We have become one of the first Taiwanese businessmen to enter the mainland, if they did not come to the mainland at the time. We may become the victims of big fish eating small fish. If we come to the mainland later, we will not be able to obtain more resources. In addition, we will face escalating competitive pressures. However, we have seized this opportunity. It brings us resources and space for development and growth; the second is the revolutionary development of LED technology and products. At present, led is called "Star of Tomorrow", and its power consumption is only 1/10 of that of ordinary lighting bulbs. Soon, as long as there is a bright place will be replaced by it. After discovering the development prospects of led, we have invested a lot of manpower and resources to develop it. Now we have the world’s largest LED production base, I believe it will bring it soon. We have great surprises.
R&D is our most proud
Reporter: You mentioned led many times, many people may not understand it, is it really as magical as you said?
Fan: Yes, some people have calculated that if the world's residents use led, it will reduce the world's 20% of power generation. There is no electricity consumption in enterprises. If led is promoted and popularized, it can effectively solve environmental protection. With problems and the greenhouse effect, the temperature of the entire planet can be lowered. Nowadays, many city street lights have been replaced by led. In addition, many famous lighting companies in the world have taken the initiative to put into production led, including Philips, Osram, Ge, Foxconn and other world-renowned companies, which shows the charm of led. However, at present, LED still has defects such as high cost and insufficient brightness. We have started to study and believe that with the development of technology, these problems will be solved.
Reporter: We know that the current lighting industry is very competitive. Just in the Pearl River Delta, there are two lighting production bases in Foshan and Zhongshan. How does “Heshan Yinyu†stand out?
Fan: Different from others, our products are produced by ourselves from source to terminal. They are big, led, stage lights, decorative lights, small hardware, plastics, chips, we all have production, which saves us. A lot of cost; In addition, I think we are most proud of R&D. Now there are more than 300 researchers in Heshan Yinyu, and there are more than 400 patents. We produce patents almost every two days, and these patent belts Give us invaluable benefits.
Reporter: With so many patents, how can you avoid being infringed?
Fan: Indeed, from the very beginning of research and development, we have constantly encountered “Li Guiâ€. Infringement has become our biggest headache and the biggest risk. Enterprises have invested heavily in intellectual property. If they are not well protected, they will be very harmful to enterprises. Big. To this end, we not only strengthen confidentiality internally, but we also organize personnel to “fake†all over the country. However, we still hope that the whole society can pay attention to intellectual property rights, because as long as the intellectual property rights are done, the patents are protected, China’s Enterprises will not be reduced to other people's foundries.
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Sunhe Lighting Co., Ltd , http://www.dgledlight.com