HC home grid original: heat pump water heater began to enter the Chinese market in 2000, and has experienced a relatively rapid development process since 2003. Compared with gas water heaters, electric water heaters and other products, it is more energy-efficient and environmentally friendly; it can also achieve separation of water and electricity and be safer. The data shows that the market share of heat pump water heaters has risen from less than 3% in 2009 to 5% in 2010. After entering 2011, it continues to maintain its upward momentum. Now the heat pump water heater has been able to share the water heater market with gas water heaters, electric water heaters and solar water heaters. Although the data from the market share to the total sales, the heat pump water heater is far less than the other three types of water heaters, but in the future, the safe and energy-saving heat pump water heater is obviously more optimistic.
Regarding the energy-saving effect of heat pump water heaters, there is a specific data: heat pump water heaters are more than 75% more energy efficient than electric water boilers, more than 50% more energy efficient than fuel (gas) boilers, and more than 30% more energy efficient than solar water heaters. With the strong promotion of the concept of energy saving and low carbon, heat pump water heaters, as a new type of energy-saving products, are widely concerned. For the immediate living environment, heat pump water heaters are also a reliable future choice. However, like any emerging industry, heat pump water heaters are also facing difficulties:
Market growth rate cannot be equated with market recognition
As mentioned above, the heat pump water heater has developed relatively fast since it entered the market. But this growth rate cannot be equated with its recognition. According to the survey, about 90% of the average consumer in the consumer market is not aware of the heat pump water heater. Although 46% of consumers expressed their willingness to try a heat pump water heater after a brief explanation, 90% of the cognitive blind spots are still not to be ignored.
As a new type of water heater, the heat pump water heater has not been developed for more than ten years. Therefore, it does not have the same market recognition as other water heaters. The company does not seem to focus on the promotion of heat pump water heaters, but only in a small scope. Developed a market for heat pump water heaters. This has reduced the cost, but the heat pump water heater has fallen into an embarrassing situation of almost "no one knows." At the same time, water heaters such as gas water heaters have been carefully cultivated by the company for many years and have a very mature market. Only a small number of enterprises produce, small-scale consumers recognized heat pump water heaters in the current state of competition with other traditional water heater products will be undisputed disadvantages.
Heat pump water heater enterprises want the market to continue to maintain a good growth trend, first of all to change their attitudes, and turn negative expansion into active promotion. The change of consumer awareness is the first step. Enterprises need to take advantage of the heat pump water heater as the propaganda focus, so that consumers first have a good impression on the heat pump water heater, and thus stimulate their enthusiasm for consumption. Let the expansion of the heat pump water heater market become a gradual upward state, not just a regional, one-sided development.
In addition, consumers have a misunderstanding of the understanding of heat pump water heaters. This is also because the lack of publicity has caused many consumers to not accurately understand the functions and advantages of heat pump water heaters. Therefore, the initiative of consumers when choosing a heat pump water heater product is completely in the hands of dealers or manufacturers. If the dealer or enterprise is just the type that focuses on short-term benefits, their consumption guidance led by consumers may become a hidden danger in the future development of the heat pump water heater industry.
Technology new cost, high heat pump water heater is still difficult to popularize
Although from the perspective of products, technology and market, heat pump water heaters have good development prospects. However, in the current consumer environment, heat pump water heaters want to be popularized quickly, and there are no conditions. The first is price.
The technology of heat pump water heaters is relatively new. It physically transforms the inside and outside of the water heater into corresponding processing, and uses the energy generated by the conversion of hot and cold air to heat the water in the water heater.
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