Apple Makes TV Become a Giant iPhone TV APP Appeared in Large Numbers

Apple, under the leadership of Cook, has seen its ability to innovate decline. The iPhone shifted to the wrist and became the "Apple Watch." Through the fourth-generation upgrade of the Apple TV, Apple turned the flat-panel TV in the living room into a giant iPhone.


Insiders laughed that today's Apple has been unable to continue to innovate the iPhone, but has become the "porter" of the iPhone in different scenarios.

According to the "San Francisco Chronicle" report, with the launch of Apple's living room iOS strategy, some dedicated living room applications have been launched, which may bring new business opportunities to Apple and third-party developers.

At the fall conference in September this year, Apple announced the fourth generation of set-top boxes. A few days ago, Apple officially began offering new set-top boxes. It is expected that from October 30th, some consumers will get set-top boxes.

In terms of ecological construction of smart TV applications, Android has far ahead of Apple. For example, in China, the number of TV apps on the Android platform is countless, and people are already accustomed to watching TV dramas through video clients.

This year, Apple also imitated the Android model and began to move the iOS app ecosystem to the living room.

American media pointed out that Apple's pace to follow the Android into the living room, will make a big screen TV into a giant iPhone.

Storehouse, California, also developed a photo sharing tool specifically for the TV. Users can edit many photos and videos into a story and then play it on the television for sharing with friends and family.

In the eyes of the average person, similar photo sharing has become commonplace on smartphones and tablets. However, Mark Kawano, who heads the company, said that when many people sit around the TV, this sharing of humanity and intimacy is unmatched by computers and mobile phones. And the mobile phone is also not very suitable for the "surrounding style" to share.

He said that some iOS applications on the TV can achieve special emotional connections, which far exceeds the value of watching some Internet TV dramas through TV sets.

In terms of entering the TV market, video service providers are still leading. Currently Netflix, HBO and other companies have launched TV clients. In addition, games such as “Guitar Hero Live” have also started to develop TV-based users. In addition, Houzz, a company that provides home improvement services in Palo Alto, Calif., began developing TV applications.

According to CNNMoney, an American financial news website, Apple Inc.’s executive director for content services, Eddy Ku, said in an interview recently that at present, Apple’s set-top box has entered more than 20 million households, and Apple believes that the set-top box can bring a revolution.

Once again, he repeated Cook's statement that the future of television will enter the era of APP.

CNNMoney also reported that Zillow, Gilt, and short-term rental service providers have also launched iOS TV clients, in addition to the video live streaming tool Periscope.

However, some analysts have pointed out that the selling point of smart phones is powerful, and people prefer to get a simple and fast "no brains" movie and TV viewing experience on home TVs, rather than complicated and troublesome APP controls. Whether APP is bright on television is bright , is still an unknown number.

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