Chen Hui Guang Bao: The obvious magic weapon against the market growth is very simple


When other companies are struggling with the tight capital chain due to excessive expansion, they have become the big winners in the industry because they are eager to upgrade their products. When other export-oriented enterprises suffer from the decline in exports, they can’t do anything. New growth space found in the domestic market

In Shangyu, Zhejiang, a private enterprise named Zhejiang Chenhui Guangbao Technology Co., Ltd. has grown significantly against the market this year. After a reporter’s visit, I found that there is no deep truth behind the success of this company. It follows a simple business philosophy.

Don't be a speculator, be honest and make products

I really want to say that there is a magic weapon, nothing more than a simple word: focus on the company's chairman Zhao Guosong said.

Focus is the source of business development. In the ever-changing lighting industry, Chenhui Guangbao is going to be a calm researcher and stick to the path of independent research and development. There are many similar statements in the Chenhui employee handbook and the company's own newspaper.

I am not an opportunist. Zhao Guosong wrote in an employee's resignation: Focus is the cornerstone of Chenhui Guangbao's business model, brand management and business breakthrough.

All along, some companies are busy with cross-industry development, paving the way, and even real estate projects such as real estate unrelated to the main business, which has led many companies to follow suit. However, Chenhui did not follow suit, but chose to continue to stick to the main business and honestly make products.

Focusing on the main business does not mean avoiding innovation. Huang Chaoyuan, manager of the company's strategic planning department, said: Focus and innovation are unified: focus on in-depth research and development of products, focus on innovation, in order to make characteristics and make brands; continuous innovation can form the advantages of people with superiority, superiority and superiority. To make the company an expert in a field and focus on this field.

Since the company was founded in 1994, Chenhui has been committed to the research and development of fluorescent lighting products, insisting on the development of original high-tech products, and the pain of leaving short-term profits, funds shortages and even some backbones without understanding, is not Moved.

In 2003, the company also set up a special light source research center. Based on the energy-saving and power-saving technologies, according to the role of light under different color temperature values ​​and color rendering, nearly 100 high-end segmentation functional products were developed, covering factory lighting. , office lighting, home lighting, commercial lighting, engineering lighting, and medical, teaching and other fields. At present, it has become the most developed special light source products at home and abroad.

Walking through the product hall of nearly a thousand square meters, some interesting products are particularly attractive, such as make-up treasures that make makeup and clothing shades consistent with natural light conditions, wardrobe treasures, and plant treasures that promote the growth of ornamental plants. Eliminate the air purification of formaldehyde gas left in the air due to decoration, as well as the lake water treasure that simulates natural light, promotes growth and reproduction for freshwater fish culture and plant cultivation.

The high value-added special light source products have enabled Chenhui to break away from low-cost scale expansion and homogenization of low-end products. The price of ordinary energy-saving lamps produced by it is much higher than that of similar products in the domestic market, and is similar to international big-name products such as Osram and Philips. The profit of its special light source products is several times higher than that of its ordinary energy-saving lamps.

The company's own brand CHLIGHTING has entered more than 120 countries, including the mainstream cities in developed countries and regions, the advertising light boxes on Seoul Street in South Korea, the lighting of nearly 1,000 German meat supermarkets, and the government buildings in Vienna, Austria to eliminate formaldehyde. Special lamps with organic substances such as smoke and smoke are all from Chenhui Company.

Talking about Chenhui’s adherence to fluorescent lighting for 14 years, one employee said: As the saying goes: Destiny prefers persistent people.


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