[IT168 News] On November 24th, at the “2016 China Audio & Video Industry Technology and Application Trend Forumâ€, Hisense Zhongqiang and his led laser R&D team won the highest honor in the industry “2016 Rainbow Awardâ€; , Hisense 4K laser TV and Hisense MU9600 series ULED super quality TV both won the "Product Innovation Award", Hisense 4K laser display technology won the "Technology Innovation Award." Hisense became the most awarded brand.
Bai Weimin, executive vice president of the China Electronics and Video Industry Association, believes that Hisense sets a benchmark for China's color TV industry with its superior technological innovation capabilities, outstanding product advantages, and an intelligent, one-step approach.
In this forum, the Hisense Laser Display R&D team led by Zhong Qiang established a full set of independent development capabilities for optical engines, including laser light sources and ultra-short-focus lenses, and achieved complete autonomy from R&D, design to complete machine manufacturing. Operations will take the lead in the layout of next-generation display technologies. Up to now, the team has obtained a total of 217 patented technologies, and Hisense has thus become the only company with 4K laser optical engine R&D technology and production capabilities.
Hisense’s first 100-inch DLP ultra-short-focus 4K laser TV launched this year has a landmark in the history of TV development. Hisense 4K laser TV is more delicate than LCD TVs, and the details are more realistic, which can restore natural colors and more Details, with a better sense of watching the scene, to give users a stunning cinematic audio-visual enjoyment. It uses laser reflection imaging technology, with a passive bionic screen, light reflected into the eye like a movie, to minimize the glass screen mirror glare and strobe problems, visual comfort than paper reading more than 20%. From January to October this year, Hisense laser TV has occupied more than 40% market share of the over 85-inch large screen market, becoming the overlord of the large-screen market.
As a result, in this forum, Hisense laser TV won three awards in technology innovation, product innovation and R&D team in one fell swoop, becoming a star in today's color TV industry.
Today's high-end products in the color TV industry must have five features: ultra-high definition, high dynamic range, high color gamut, high frame rate, and high sound quality. After review by industry experts, Hisense MU9600 series ULED super quality TV is the high-end flagship product with these five characteristics.
The product uses ULED's self-developed ULED display technology to achieve high dynamic range, high color gamut, high motion fluency, high-definition image display characteristics. Its peak brightness display is up to 1200 nits, which is 2 to 3 times that of ordinary TVs, and it achieves tens of millions of dynamic contrast and 106% NTSC gamut. It can be said that the Hisense MU9600 series ULED super quality TV has pushed the LCD TV's picture quality to a new level.
According to the data from Zhong Yekang, as of October this year, the retail and retail sales of Hisense TV are 17.00% and 17.76%, respectively, and they will continue to lead China's color TV, especially in the high-end large-screen market. ULED TV is the leader and continues to lead.
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