With the rise of the concept of smart home, in addition to TV, refrigerators, washing machines, air conditioners and other traditional appliances, large-scale products have been put into the smart embrace, such as light bulbs, electronic scales, bracelets, even sockets, alarms, cameras, etc. Unremarkable gadgets have gradually entered the intelligent, so that the ordinary life is full of possibilities.
In recent years, in the international market, smart homes have been regarded as a sunrise industry by more and more giants, and large global enterprises such as Apple, Google, and Microsoft have been involved. In the domestic market, in addition to attracting the strong attention of Haier, Hisense, Skyworth, and the United States, the addition of a number of start-ups is definitely a force that cannot be ignored in this field.
What are they doing?
According to data released by market research firm Juniper, the global smart home market in 2013 was 33 billion US dollars, compared with 2012's 25 billion US dollars, the growth rate reached 8 billion US dollars. At the same time, the agency also predicts that the global smart home market will reach $71 billion in 2018. In the domestic market, there have been industry data showing that the size of China's smart home market will reach 28.61 billion yuan in 2014.
In the face of such a large market opportunity, in fact, some domestic startups like Wisdom Cloud, BroadLink, PICOOC, iKair, etc. have become famous in the domestic smart home market, from hardware, software, to service, they are all in their own There are ways and means to find your own position in this market with unlimited potential.
1. Wisdom Cloud: Integrating cloud services with intelligent hardware
Huang Zhuo, CEO of Wit Cloud, tells us about the future of smart homes after the combination of hardware and cloud. Huang Zhuo believes that before the people think that smart home products are limited to mobile phone control, but in fact this is just the simplest type of performance of smart home products, and now the smart home and smart hardware are more relevant. In particular, the involvement of the cloud can enhance the interactivity of smart home products and make the hardware more intelligent.
Huang Zhuo put forward the concept of “cloud=interaction+smart+linkageâ€. He believes that before the various manufacturers hope to achieve “interaction+smart+linkage†through a unified interface, in fact, this seems to be one in the current environment. An impossible thing. However, when you have a cloud service, you can now set your own standards, and then open up and connect with the cloud to realize the idea of ​​linkage. Huang Zhuo said that cloud services are a transformative combination for smart homes and the direction of the future, and the value of wit clouds is reflected in this.
2, Broadlink: make a brain for smart home
The current smart home furnishing company Broadlink is doing something similar to the wit cloud, but it is very different. According to CEO Liu Zongxi, one of the things Broadlink is doing now is artificial intelligence, which makes the smart home hardware have a human-like brain.
Liu Zongxi believes that for the interconnection between smart home products, the market will still be dominated by WiFi in the short term, supplemented by Bluetooth. On this basis, the interconnection between the various hardware is not too difficult, and the biggest difficulty lies in the user's application settings. To this end, Liu Zongxi said, for professionals, setting is not a problem, but as a consumer, even the complex settings in the phone will greatly affect the actual application experience. For example, when you have set the air conditioner to open above 25 °C, what if the air conditioner is about 25°? Therefore, artificial intelligence will be the next difficulty that Broadlink will overcome. However, Liu Zongxi revealed that the specific demo will come out at the end of the year and it is worth looking forward to.
3, picooc: it is very important to do a good job.
Compared with Huang Zhuo and Liu Zongxi, Zhang Yue of PICOOC is more concerned about specific products. As we all know, Zhang Yue PICOOC is a smart electronic scale product, in addition to detecting the most basic weight, smart can also detect body fat percentage, BMI, body water rate, basal metabolic rate and other physical indicators, etc., and is currently in intelligence Has a good reputation in the hardware field. Zhang Yue said that the reason why PICOOC has such achievements, products are the core, and others are tempted. It is very important to "do the product well."
In addition, Zhang Yue also revealed that PICOOC is doing a dynamic data model, doing health management, can tell you what the person's occupation is by recording a person, and give a person through these data, such as diet rules. Personalized advice for health.
4, iKair: Meet the hardware 2.0 era
For the iKair air monitor, Tencent Appliance has experienced it before. We believe that iKair has found a good position in the future smart home ecosystem. iKair's “perception†feature will play a role in the connection between “central†and “terminal†and is an indispensable part of the ecosystem.
In the future, iKair CEO Wang Yongtao believes that hardware is changing the world. Hardware should have a 2.0 era, it is the era of the combination of software and hardware. Hardware companies should make full use of their own "hardware genes", and only when they have a good understanding of the hardware can they do the software. This is the biggest competitiveness of hardware companies in the smart home market.
Such intelligent hardware is likely to succeed
As mentioned above, at present, smart homes have great potential for both international and domestic markets, and many giants and a large number of start-ups are also eager to try. However, although it has been called for so many years, what the smart home should be, it is not necessarily clear to anyone. On the road that was previously unknown, in the words of IKir CEO Wang Yongtao: "There are pits everywhere!". So, how do you get to divide this big cake? What kind of smart home products are likely to succeed? It is a difficult problem for every giant and entrepreneur.
Yang Shiyi of Gobi Investment said that although smart home has been in existence for 30 years, there is no breakthrough. From the product point of view, there are three main reasons: no need, no intelligence, high price. Zhang Jianning, secretary-general of the Zhongguancun Internet of Things Industry Alliance, believes that the reason why smart homes have not broken out before, is that there are certain reasons why most of the products of the previous companies are mainly for the commercial field.
However, since last year, the smart home market seems to have undergone earth-shaking changes. In addition to the hardware has gradually matured and the market already has a large number of software support such as big data and artificial intelligence, the popularity of mobile devices and various technologies such as cloud technology and voice The development of new interactive technologies such as technology and somatosensory interaction has also become the basis for smart home leap.
Yang Shiyi believes that as a startup company, whether it is a single product or a platform, first of all, software is the soul, and secondly, it must consider the key factors such as just need pain points, precipitation data, technology maturity and threshold. Zhang Jianning also believes that smart home startups, based on a mature hardware entry point, may have great opportunities if they have continuous and strong follow-up support in software and services.
As for what to do specifically? In Yang Shiyi's point of view, the areas of family health, family environment, family security, smart door locks, smart small appliances, and elderly guardianship are more promising in the future.
What kind of smart home products do we need?
In fact, why smart home products are hindered on the road of development, in addition to the reasons of high prices, low consumer awareness, etc., in my opinion, what is smart? Whether it is practical or not is the most concern of our ordinary consumers. Just like Yang Shiyi of Gobi Investment, many smart home products are now more of a remote control concept. Although they can be used in physical space, they are far from smart. So, what kind of smart home products do we need?
In fact, in the previous article of Tencent's home appliances, this issue has been discussed: the invisible intelligence is called intelligence. Real intelligence should be invisible, imperceptible, and ubiquitous. For example, when people come to the lights, the lights are much more intelligent than the switches that control the lights. When you are in the room, the air conditioner is set at 26 degrees Celsius. When the mother is in the room, the air conditioner is automatically adjusted to 28 degrees Celsius, which is much smarter than the mobile phone to adjust the temperature.
These are more like brains and artificial intelligence for smart homes mentioned in the previous Broadlink. And iKair Wang Yongtao has also proposed the concept of “Do not disturb†the future smart home. This may be the smart home that our average consumer really wants.
Therefore, in the future, hardware and software will inevitably develop under the guidance of the smart home tide. But I hope that all this is not just an improvement in hardware functions. How to better serve life, thus changing life and improving the quality of life, is the ultimate goal of smart home.
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