TPV Technology, which has long been a CRT display, LCD monitor and flat panel TV business for Philips, will jointly establish a joint venture with Philips to operate the display business with Philips. The media speculated that the move means that Philips will gradually withdraw from the display business.
In this regard, Zhang Yuhua, senior manager of Philips China Group Communications, told the China Times reporter on June 10: This is an untrustworthy rumor that Philips will answer the questions of the media one by one.
Has changed hands to all shares of LG Philips
We are making strategic adjustments, and the liquid crystal business is only withdrawing from the manufacturing sector. Zhang Yuhua once told reporters. For the profit cycle of the liquid crystal manufacturing business, Zhang said that the group has its own strategic considerations.
The sale of display services involving the LCD business is clearly out of date in the context of the industry that has already begun to make large-scale profits.
According to Zhang Yuhua, at present, consumer electronics products are still an important source of income for Philips, and Philips will not easily abandon these familiar technologies. The liquid crystal manufacturing segment was significantly affected by the market and its profit was low. In line with the needs of the company's transformation, it is appropriate to gradually divest the manufacturing process. she says.
Since the beginning of this year, Philips has divided its business into three parts, namely lighting, health care and personal quality life. Quality life is actually the merger of consumer electronics business and small household appliance business. In the quality life department, there is no intention to weaken consumer electronics or small appliances, just to make management more clear. Zhang Yuhua explained the merger of consumer electronics and small appliances.
In fact, Philips's exit from LCD manufacturing began with LG.Philips, the world's second-largest LCD panel maker. At the beginning of last year, Philips Group President Gerard Crestley said that it would sell LG Electronics and Philips. The company's entire share of LG Philips LCD. Last year, when Philips took advantage of the stock price, it sold 46.4 million shares of LG.Philips, worth 1.55 billion euros (2.2 billion US dollars), equivalent to 13% of the shares. Crestley also said that he will reduce his holdings to 2% this year.
In the joint venture company, Philips has no shares. Insiders of LG Electronics (China) Co., Ltd. told the China Times reporter that at the beginning of this year, Philips had completely withdrawn from the joint venture. In addition, the joint venture's new trademark also deliberately played down the Philips brand, the joint venture company now called LPDisplays, has been in use for some time.
According to industry analysts, Philips' exit from the liquid crystal business has a lot to do with the continued unsatisfactory three-year financial reports in 2005, 2006 and 2007. After Philips entered the production of LCD panels, it just caught up with the industry's loss cycle, which became a big burden for Philips. The huge investment in the LCD business and huge losses have also affected Philips' other main businesses, such as lighting and medical care. The person analyzed.
Transfer to high-profit research and development
According to a person who is a Philips brand TV, this year's new Philips launch is better than in previous years. A full line of products from 21 inches to 52 inches is a good trend. Positioning the high-end 42-inch Aurea LCD TV series even stirred the city. He said that Philips and several other Japanese and Korean brand TVs are closely watching each other, and the price range is very similar.
Previously, as an old brand manufacturer, Philips was slow to respond to the market. LG's former important partner LG appeared to be very aggressive in the LCD TV field, and even began to lead the market on certain indicators.
Last year, Philips upgraded China to Greater China, and its operations in Taiwan and Hong Kong Special Administrative Region were transferred to the Mainland. In China, Philips has established 13 research and technology development centers in three areas: lighting, healthcare and personal quality living. After years of construction, Philips' own channel has become a trump card for Philips. Industry analysts said.
According to relevant research reports, in 2007, Philips LCD TV brand ranked first in the industry with 14.7% attention.
Zhang Yuhua told reporters that the strategy set by the group is to shift to a high-profit research and development stage, and to rely on the current channels to reach the terminal. This is also the advantage of Philips based on technology. she says. At present, the launch of new Philips products is increasing.
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