30 years of Lenovo's peak PC industry

2014 was a memorable turning point for Lenovo. In 1984, Liu Chuanzhi led 10 computer science and technology personnel who also had a firm belief in PC, and rented a 200,000 yuan (US$25,000) start-up capital in Beijing. The association created the association. Now that the company has reached its historical milestone, Lenovo has achieved brilliant results in the PC industry in China and even in the world. Among the most noteworthy is that in 2013 it successfully crowned the global PC market with its annual sales championship and its market position became more stable.

I. Review in previous years 1. Sales and growth rate • Lenovo's sales growth slowed down in FY 2012-2013 Lenovo's sales data for the four full fiscal years of 2009-2012 can be seen in sales in the last four fiscal years. It has continued to rise. Among them, 2012-2013 fiscal year sales exceeded 30 billion US dollars, an increase of 104% over the 2009-2010 fiscal year.

Specifically, thanks to the acquisition of Japanese NEC and German Medion businesses in fiscal year 2011-2012, Lenovo's revenue increased by 37% year-on-year, with the highest growth rate in four years. By contrast, in the 2012-2013 financial year, in the economic downturn and industry transition, although sales exceeded 30 billion U.S. dollars, its growth momentum slowed significantly, from 37% in the previous fiscal year to the current fiscal year. 15% of the year.

2. Sales of personal computers • Lenovo’s share of the global PC market has soared sales of personal computers. In the 2009-2010 fiscal year, Lenovo’s personal computer sales were 27.53 million units, accounting for 8.5% of the global market. In the following three financial years, Lenovo began to enter a period of rapid development, and its share in the global market also soared. As of fiscal year 2012-2013, Lenovo’s personal computer sales have reached 52.44 million units, and its global market share has also reached a record high of 15.5%. It continues to be the goal of becoming the world’s largest computer manufacturer.

II. Performance and Forecast for FY 2013-2014 1. Sales Analysis • Lenovo is gradually transitioning to PC+ According to Lenovo’s latest Q1-Q3 quarter sales data for fiscal year 2013-2014, which shows sales for the first quarter of the fiscal year It was 8.8 billion U.S. dollars, up 10% year-on-year. At the same time, it is worth noting that in the first quarter Lenovo’s sales of smartphones and tablets surpassed PC sales for the first time, becoming the third-largest smart terminal manufacturer in the world, reflecting its gradual transition to PC+. In the second and third quarters, Lenovo’s sales continued to grow, and exceeded the 10 billion mark for the first time in the third quarter, reaching US$10.8 billion.

In the global environment where the PC industry has been declining for seven consecutive quarters, Lenovo has been able to produce such an impressive response, reflecting its deep user base and strong product innovation capabilities in the PC industry. In the third quarter of 2013-2014 financial year, Lenovo has completed 86% of its sales in the previous fiscal year. If the fourth quarter continues to maintain its upward trend, its sales for the 2013-2014 financial year will surely achieve more success. - Breaking through 400 million US dollars.