Yesterday's on-the-spot report by Xiao Bian gave us a brief overview of AMD's position in the VR industry. Today, let’s delve deeper into AMD's strategic approach within the VR domain.
1. AMD Ryzen Processor: The New Powerhouse for VR Gaming Systems
At this year's ChinaJoy, AMD offered hardware support to three VR partner manufacturers:
- Hypereal: The Ruilong PC was showcased prominently in the theater and cyber cafe areas.
- Da Peng: The AMD Ruilong processor was integrated into PCs at the Spoon Network Booth of Fire Tour and Electrodynamics.
- Viking Interactive: They presented their critically acclaimed VR shooter "Bullet Sorrow," utilizing AMD's Ruilong PC for demonstrations.
AMD's Dragon processor lineup, including the Ryzen 7 and Ryzen 5 series, is designed to provide VR-ready performance. These processors deliver excellent performance, reducing motion sickness while smoothly running mainstream VR content. Their multi-core and multi-threaded capabilities surpass user expectations, providing an immersive VR experience. High-quality hardware vendors and content providers alike recommend AMD's Ryzen-based systems for VR.
2. AMD's Own Booth: A Comprehensive VR Experience
This year at ChinaJoy, AMD set up five VR rooms with distinct themes:
- Movie and TV Experience Zone: This area featured natural movies like "Alien" and "Pearl Harbor," along with tailor-made VR animations such as "Rose and I" and "Allumette." Stylish VR experiences like "Senza Peso" were also showcased.
- HTC Room: Alongside "Bullet Sorrow," AMD's HTC room included the visually stunning domestic VR shooting game "Aeon."
- Pico Room: The VR rhythm game "Hyun Dance Punch" became a highlight of the AMD Pico room. Other VR partners also participated in this section.
- Hypereal Room: Hypereal's VR hardware offerings were impressive, featuring games like "Super Kaiju" and "Zombie Buster." The somatosensory music VR game "BeatsFever" was also available.
- Da Peng Room: This room focused on mobile VR experiences with a Lenovo PC backpack. Experiences included acclaimed titles like "Superhot VR" and "Waltz of the Wizard."
It’s clear that AMD’s movie and TV experience area highlights their strength in VR entertainment. The other four VR rooms demonstrate AMD’s collaborative efforts with top hardware manufacturers and content creators.
3. AMD VR Live Streaming: Bridging Theory and Practice
AMD’s booth also streamed some of the show sessions via VR cameras like the ZCAM and Dell 7720 workstations (equipped with AMD RadeonTM Pro WX 7100 graphics cards). AMD senior engineer Jie Qingchun discussed the technology behind the VR live streaming solution—AMD Radeon Loom—in his CGDC presentation.
Key technologies include:
- RadeonTM Pro WX 7100 Graphics: A high-performance single-slot workstation graphics card optimized for VR and video computing.
- ZCAM Professional Panoramic VR Camera: A professional-grade panoramic VR camera that works seamlessly with AMD Radeon Loom technology for real-time 4K VR video stitching.
- Radeon LOOM: AMD's real-time stitching technology supports up to 31 cameras and 8K real-time image stitching, maximizing GPU computation efficiency.
- Dell Precision 7720 Mobile Workstation: Equipped with AMD RadeonTM Pro WX 7100, it supports one-click Weibo live streaming and offers portability for both live and post-processing.
4. AMD VEGA Architecture Graphics Card: A Promising Future
At this year’s ChinaJoy, the VEGA logo made its debut on the AMD booth. As a crucial component in AMD’s market comeback, VEGA carries significant expectations. The AMD Radeon RX VEGA on display at the show was impressive, with its official release just around the corner.
In conclusion, AMD's VR presence at ChinaJoy is extensive, covering everything from hardware to content, from video to gaming to live streaming. They are committed to supporting VR developers, fostering the entire VR ecosystem, and driving the growth of the domestic VR industry.
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