E-commerce promotional offers more information for "care"?

After Taobao's business experienced a rough development, the impression on the author was that "there's no good cheap goods, and it's full of flicker". From 2011 onwards, the author has gradually started to purchase electronic products at major electronics companies. The first thing that impressed me most was the words authentic, licensed, and the lowest price. I couldn’t eat three meals a day. After experiencing the “e-commerce three-nation killings” incident last year, after the author has often paid attention to some commodity prices, he is also able to deeply understand the notion of “no rape is not a business”.

As the saying goes, “theft is also a good thing”, and although e-commerce also “cheats well”, in the words of Zhou Libo, “It is said that consumers are God. You make consumers unhappy. They will Let you go to see God!” This is the author recently saw a promotional message of Jingdong Mall washing machine drum, above the impressively written “has been preferential 600 yuan”, “Jingdong price 1099 yuan”, “get another 100 yuan coupon” Words. But I want to say from the understanding of the situation, "Jingdong, you flicker enough?"

According to Jingdong washing machine sales to arrange the order, this Galanz XQG60-A708 drum washing machine is located in the top position. From this it can be seen that it is not known how many consumers are cheated of seeing such promotional information.

Why do you say Jingdong is flickering? The reason is that this drum washing machine sales information, "straight down 600 yuan", "Jingdong price 1099 yuan." The author learned that Galanz's channel price for this XQG60-A708 drum washing machine never exceeds 1,259 yuan.

Galanz had set the price of this washing machine subsidy to be 999 yuan last year. Even if there is no energy subsidy of 260 yuan, the price should be 1,259 yuan instead of the 1699 original price of "1099+600"! In addition, on July 18th Galanz washing machine 2014 annual marketing strategy and new product launch conference, Galanz once again stated that this XQG60-A708 drum washing machine will continue to be sold in unlimited quantities and indefinitely. The price is still the national uniform price of 999 yuan.

Although consumers finally bought this product at Jingdong is 999 yuan, but are you willing to replace 100 yuan in cash with a 100 yuan Jingdong coupon? Will you switch from the currency that you can circulate in the world to only spending money on Jingdong and limiting the number of Beijing coupons? Would you like to see a bunch of best selling promotions and finally buy something that isn’t available for sale? And this "grant price" of Galanz washing machine may just be the tip of the iceberg in many promotional products of Jingdong Mall.

Of course, the means of merchants are endless. Consumers often think that they will “cut their lives” in some promotional activities, but they are not. In addition to the "wool in the sheep" gift, there are some price is "deliberately less 1 yuan."

A microblogging netizen sent such a message, saying that the promotion activity on Jingdong Mall is "Full 99 minus 10 yuan, full 1999 minus 30 yuan." When the page was opened, the product was found to have a selling price of 98 yuan, which was simply not up to the standard of the event. Therefore, the netizen said, “This quotation is quite disgusting. 99 minus 10, giving you a price of 98 yuan. Spend a dollar to buy a bank?"

Another netizen commented: "What looks like a merchant 'promotion' is all so playful."

As consumers become more rational, many people are aware of the fact that it is impossible to drop pies in the sky. Just like this product, to get a $10 rebate, you have to spend $98 or more. Seeing here, the author can not help but think of the story of “carrots hanging in front of donkeys”. However, consumers may be able to tolerate you once or twice, but when this information is open after each page is opened, the author would rather go shopping in the future, and the direct purchasers cut prices.