How Lighting Development Boosts Attention from More Investors

In 2010, the flourishing development of the lighting industry catalyzed the rapid expansion of the industry market. Many lighting stores and specialty stores exploded and ZTE has a large number of second and third-tier urban lighting markets. Art lighting master lighting chain and brand monopoly are emerging powers that have grown rapidly under such circumstances. Its rapid growth has led many lighting investors to be ready.

Based on the rapid development of the domestic lighting industry, Zhongshan City, focused on happiness lighting technology company's home lighting brand art lamp master after preparation in 2009, in 2010 will export export to the national investment, through the lighting chain monopoly expansion of the market. Up to now, the master of the art lamp has been reported by many television stations such as CCTV and Shandong. With thousands of business opportunities and domestic chain stores surpassing hundreds of homes, it is currently the most famous and mature brand of lighting chain monopoly in China.

Art lamp masters since this year's investment, the art lamp master stores swept the country, especially during the opening of the lighting store sales performance is particularly prominent, and in order to understand the success of Kaiyi Deng master store's approach, the reporter interviewed a special person in charge of the master of the art lamp painted Mr. Bin, he mentioned that the opening of the store has an important significance for winning product quality, brand strength, and market influence. Therefore, lighting stores must have a good publicity and lively atmosphere. Artistic lighting master lighting stores generally use discounts, gifts, and a one-stop service concept to attract local consumers. At the same time, through TV and online media advertising, brand image drives sales service, bringing more to the store. Word of mouth support.

The so-called good success is half of the success, so the first pot of gold lighting store opened is not far from the sales during the opening period, but in the lighting shop during the opening of the fashion, high-quality, comprehensive lighting products, and perfect, high-quality after-sales service to win customers The praise has formed a long-term market advantage, so that the sales door can be easily opened at the beginning of the opening.

With the rapid development of the real estate industry, the building materials industry such as furniture, household appliances, sanitary ware, doors and windows has developed rapidly, and lighting has developed for the past 10 years. Since 2005, lighting cities, specialty stores, and lighting industries have rapidly become the third largest industry in building materials. At present, the lighting market of major cities in China is still not perfect, and the monopoly market of the second and third-tier cities is still in a blank space. In such a market environment, many lighting stores, lighting cities, and lighting shops have risen. However, the pursuit of modern energy-saving, fashion, health, overall, and intelligent lighting consumption concepts is only pursued. Homogeneous lighting products often allow Some businesses are sinking under a huge wave of competition.

Experts analyze that investing in the lighting industry requires not only the analysis and positioning of the market's consumption level, but also the selection of a suitable store address, the opportunity to grasp lighting wealth, and the selection of investment projects that are suitable for their own operations. Of course, what's more important is how to use their own brand advantages to successfully lay the foundation for the marketing of their lamps and lanterns, and to win the first pot of gold that they should have.