June Android Smartphone Market Analysis Report

In the Chinese smart phone market in June 2013, the number of Android system models sold reached 1,123 models, an increase of 107 models compared to the previous month, and accounted for more than 90% of all models sold, becoming the absolute mainstream of users' attention. The number of vendors participating in the competition this month is still 94, which is the same as last month. From the perspective of the pattern, Samsung has the absolute right to speak in the Android mobile phone market and monopolize nearly 30% of the attention.

Report Highlights • Brand Concern: Samsung’s attention is close to 30%, compared with the previous month, Huawei, OPPO, and Jinli are on the rise, and Samsung’s attention is up 1% from the previous month.

• Product Focus: Samsung’s three models are on the list, with domestic brands occupying five seats and quad-core Android models are popular.

• Product features: Models under 3,000 yuan accounted for 77.6% of the cumulative proportion of attention, quad-core models accounted for nearly half of the country's attention, dual camera Android models increased slightly concern 0.3%.

• More than 3000mAh models: Domestic models have strong performance; 10 million or more pixel models: Sony has obvious advantages.

First, the brand attention pattern • Samsung attention close to three into

In June, China’s Android smart phone market, Samsung took the lead with 29.2% of the attention, and was the only brand that paid attention to a ratio of over 20%. Lenovo received 11.4% of the attention, ranking second. The HTC, Huawei, and Sony mobile brands' attention is distributed between 5% and 8%, with little difference and fierce competition. The percentage of other brands on the list is below 5%.

Among them, OPPO, Coolpad, Motorola, ZTE, and Backgammon have very tight competition. The focus of attention is on between 4% and 5%. The gap is small.

• Huawei, OPPO, and Jinli are on the rise Compared with May, among the fifteen brands that attracted the most attention in the Android smartphone market this month, seven brands ranked volatility, among which Huawei, OPPO, and Jinli rose, Sony Mobile, ZTE, and Backgammon and Amagi ranked lower. The focus of the OPPO brand increased by 0.5% over the previous month and the ranking rose by four seats. In addition, Samsung’s attention this month rose by 1 percentage point from the previous month. Overall, the Android smartphone market is highly competitive and brand rankings fluctuate frequently.

Second, product focus on the pattern (a) product models concerned • Samsung models on the list

Among the ten Android smartphones that attracted the most attention this month, the number of Samsung products has obvious advantages. There are three products on the list, and the Samsung GALAXY S4 (I9500/16GB) ranks first on the list with a 5.6% concern. All other listed brands have only one product listed.

• Domestic brands occupy five seats

On the list, domestic brands occupy a total of five seats. Overall, relying on the Android system, domestic brands are gradually returning, among which the Lenovo K900 (16GB) ranks first in domestically produced models and ranks second overall in the overall list.

• Popular quad-core Android models
Judging from the mainstream parameters, among the ten short-listed models, models with quad-core processors occupy eight seats and are popular with users. In addition, dual-core and dual-core or eight-core models each have a list. Millions and more of pixel models occupy five seats.

(II) Structure of Different Price Segments • The proportion of the following models that occupy a cumulative proportion of 77.6%

From the perspective of price structure, in the Android smartphone market in June, the number of models with the price below $1,000 was the highest in sales, reaching 449 models, followed by 1,000-2,000 yuan in price segment models, and the number was close to 400 models. The price of models in the price range of 2001-3000 yuan is about 100 models, and the number of model models in the price segment of more than 3,000 yuan is accumulated to 59 models. From the point of view of the user's attention, the users of the models below 3,000 yuan are concentrated and the cumulative value is over 70%.

(III) Analysis of products with different core numbers • Nearly half of the attention is paid to quad-core models

ZDC monitoring data shows that in the Android smart phone market in June, the number of single-core and dual-core models sold was relatively high, and around 380 models, the number of quad-core models sold just over 200 models. However, from the perspective of users, the quad-core model's attention is close to 50%, which is obviously higher than that of dual-core and single-core phones. Due to the small number of products and high prices, the eight-core models are currently at a low level of attention.

(D) Camera Structure Analysis • Dual camera Android models increased slightly by 0.3%

ZDC statistics show that in the Android smartphones sold in June, the number of dual camera models in the market has already approached 740 models, and the proportion of attention was 88.7%, a slight increase of 0.3% from the previous month. ZDC expects that with the diversification of smart phone functions, dual camera configurations may become the standard for smart phones in the second half of the year.

Third, the popular Android models list (a) battery capacity: 3000mAh or more models ranking • 3000mAh or more models ranking: domestic models strong performance

Battery capacity is becoming a parameter for users to consider when purchasing smart phones, and it has also become an important part of the market competitiveness of a model. Today, the number of large-capacity models above 3,000 mAh continues to grow.

From the top ten models most concerned by users, the Samsung GALAXY Note II N7100 (16GB) equipped with a 3100mAh battery has become the most popular battery model for users. The domestic mobile phone has a strong performance, occupying a total of six seats, including BBK vivo Xplay (16GB) winning the second place, using a 3400mAh battery.

(II) 10 millionth and above pixel model rankings • 10 million and above pixel models: Sony has obvious advantages

ZDC statistics show that among the top ten million-plus-megapixel mobile phones, Sony phones have obvious advantages, occupying three seats, of which the 13.1 million-pixel Sony L36h (Xperia Z) ranks third, and the other two are ranked second. Eight and tenth place.

Samsung's new flagship GALAXY S4 (I9500/16GB) is equipped with 13 million pixels, and has become the most popular pixel model with 10 million pixels or more. Domestic brand models occupy four seats, which are from Lenovo, Backgammon, OPPO and Big Cola.