Lehman Optoelectronics: 2014 revenue reached 405 million deep farming sports media field

[Text|High-tech LED reporter Yue Mengdi] On April 26, the 7th round of the Super League, Guangzhou Evergrande 3-3 draw with Jiangsu Haotian. The four characters of “Lehman Optoelectronics” on the billboards around the stadium are particularly conspicuous.

Just two days ago, on April 24, Lehman Optoelectronics (300162.SZ) released its 2014 annual report. In 2014, Lehman Optoelectronics' revenue reached 405 million yuan, an increase of 15.58% compared with 2013, and a net profit of 25.713 million yuan, an increase of 47.85%.

Lehman Optoelectronics, which focuses on LEDs, is committed to advancing the development of LED packaging, LED display, LED lighting and LED energy saving, and insists on building an integrated industrial layout from packaging to application. However, the LED market is increasingly competitive, and Lehman Optoelectronics needs to find other breakthroughs.

In October 2014, the State Council issued the “Several Opinions of the State Council on Accelerating the Development of Sports Industry to Promote Sports Consumption”. In December of the same year, the General Administration of Sports issued the “Several Opinions of the General Administration of Sports on Promoting the Reform of the Approval System for Sports Events”; In the month, the Central Deep Reform Group meeting adopted the "Overall Plan for National Football Reform." A football storm swept through.

Lehman Optoelectronics has sharply captured this business opportunity.

In 2011, Lehman Optoelectronics became the official partner of the Super League in the field of football media and gradually deployed the sports media field as a new industry.

In March 2014, Lehman Optoelectronics provided LED display screens for the Chinese Football Club, and then entered the Super League. By the end of 2014, Lehman Optoelectronics had reached a cooperation agreement with 12 Chinese clubs to display its sponsored LED display. Screen and get nearly one-third of business equity. Zhang Hao, head of the brand and public relations department, told reporters that "the company is very optimistic about the development prospects of the domestic football industry."

In addition, Lehman Optoelectronics, which adheres to endogenous and extended strategies, is also actively seeking mergers and acquisitions. In 2014, its subsidiaries Kang Shuo Zhan Electronics and Lehman Europe, the market developed smoothly, and began to include consolidated statements, contributing to the company's revenue and net profit.

Lehman Optoelectronics, which is the main business of LED and comprehensively deploys the football eco-industrial chain. In 2015, we will continue to plan the dual development of LED and sports industry. LED will continue to consolidate and strengthen the market share of display and lighting products. Sports will seize the opportunity of football events and deepen this vast market.

“The company has gradually deployed the sports media field as a new industry.” Li Mantel, chairman of Lehman Optoelectronics, said in the reception of institutional investors that the company will take advantage of technology and brand advantages in the field of LED products and for many years. LED stadium display service experience and good reputation, better integration with the sports industry, achieve economies of scale, promote the sound development of LED main industry and sports media industry.

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