The first is the European Cup and the latter is the Olympic Games. This year is a veritable sports year, and it also detonated the continuously depressed TV market. The 2016-to-June 2016 2016 flat-panel TV consumption forecast and market trend forecast report for the second half of 2016 show that the sales volume of flat-panel TVs in the first half of the year was 23 million units, a slight year-on-year increase, and demonstrated technological diversification, 4K clarity, and large size specialty. Some shopping malls said that color TVs below 42 inches will not produce anything in stores.
Statistics show that the living room TV purchase standard has entered the "6" era, which is the beginning of 60 inches. In the first half of this year, Suning channels accounted for 23% of the sales of TVs with 60 inches and above, an increase of 6% over the same period of last year. Sales of 65-inch TVs have seen explosive growth. The big screen has become the focus of R&D for many TV brands.
In addition to the big screen, 4K popularity is also a hot spot. The so-called 4K refers to an ultra-high definition television with a pixel resolution of 3840×2160. Its clarity is 4 times that of common 2K HDTVs. Suning's statistics show that in the first and second-tier cities including Nanjing, sales of 4K TVs account for as high as 80%, and 2K products are expected to gradually withdraw from the market. Xu Haiyu, general manager of Suning Nanjing Management Center: "With the upgrading of the color TV industry, features, including large-screen, 4K, surface, OLED information function products will certainly set off a wave of trade-in, after 90's purchase of Internet color TV It will also bring about overall growth in the color TV industry."
Recently, China Electronic Video Industry Association, China Household Electrical Appliances Commerce Association, and Samsung and Five Star Electric have jointly initiated the Huimin Project's “renewal of the oldâ€. Different from the old-for-new trade reform adopted by the country, this activity adopts a market-oriented operation mechanism. Production companies will take the initiative to assume responsibility for the recycling, dismantling of used television, and providing purchase subsidies to users. Dong Yongen, general manager of the audiovisual division of Five Star Electronics, said that the country’s old-fashioned trade policy has ended for 5 years, and the demand and capacity for new exchanges on the market are very large: “This year is the year of the outbreak of new technologies for color TV products. In the past we saw TVs. It takes a long time to invent the CRT or CRT-to-LCD upgrades, but most of the color TV's new technologies this year have been upgraded with new technologies. Ultra-high-definition televisions In the positive boost, the color TV market in the second half of the year will play a very significant role in promoting."
TV manufacturers also welcome national chains to promote product upgrades. For example, Changhong 2K, 43 inches below the color TV, will be fully withdrawn from some stores in Suning. Samsung also said that it will no longer sell last year models in August. Liu Junguang, deputy manager of Samsung Electronics in Greater China, said: “To replace the old and new, we are mainly pushing new products and new technologies, mainly in the mid-range and above, and curved, ultra-thin, and frameless ones will mainly promote this high-end new product.â€
Some brands also stated that TVs below 42 inches are not available in stores, and are sold only on the Internet, because this part of the product currently occupies only about 20% of the market.
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