Will it be a good business to enter the smart speaker market?

"In the context of the Internet of Everything, voice as the most natural means of communication between humans and the outside world has become the main means of human-computer interaction in artificial intelligence. How to enter this voice scene? The giants at home and abroad have spontaneously targeted the smart speakers, and thus a wave The wave speaker was released as a blowout and a new round of air outlets was born."

However, the keys are beautiful again, and no house is useless. In today's smart system is not perfect, the speaker will become the commander of the light bar?
"Again," the big companies released smart speakers, this time Lenovo.
At the 2017 Lenovo Global Innovation and Technology Conference recently held, it was said that it wanted to take the AI ​​(artificial intelligence) genius in all their lives and released a smart speaker with voice function—SmartCast+.
Amazon probably did not expect that a smart speaker Echo released a few years ago quietly opened a new battlefield. The number of “giant heads” who have entered the battlefield of smart speakers is not small. Foreign countries include Google, Apple, Microsoft, Jingdong, and HKUST (43.800, -0.30, -0.68%), Ali, Lenovo, etc. Not long ago, at the AI ​​Developer Conference, Baidu, which announced high-profile opening of DuerOS, was also considered to be working with hardware manufacturers to launch smart speakers.
I am afraid that this list will be lengthened.
With smart features, it is still not "intelligence"
Where is the "smart" smart speaker?
You can talk to it. Voice interaction is the "essential card" of all smart speakers. You can give it a command by voice. Of course, you can simply chat with it.
It supports local and network streaming media playback. Compared to simple speakers, this is an "open-hanging version" and content can be expanded almost infinitely. Some smart speakers can also be automatically pushed in accordance with user habits.
More "smart" points can help you shop, order meals, help you find hotels and buy tickets. Perhaps in the future, when you are “twenty-one eleven,” you are not worried about whether or not to pick up your hands, but whether you want to “speak.” By the way, if smart speakers have enough partners, you can use it to control some home appliances.
Of course, if you are trained in smart phones and various types of audio assistants, you will naturally not feel how "black technology" these functions are. And, you certainly don't like a chatbot who always responds "I'm sorry, I don't know what you're talking about" (18.950, 0.04, 0.21%).
Liu Wei, director of the Human-Computer Interaction and Cognitive Engineering Laboratory at Beijing University of Posts and Telecommunications, has a brand of smart speakers. "Intelligent speakers do have many additional features. They can report news, weather, and personal assistants," Liu Wei said. "But it still has a bad user experience." For example, a long response time, such as It is more adept at answering the simple questions of "when", "where" and "what" categories, and dealing with complex issues like "how" and "why".
However, this is not an isolated phenomenon. Liu Wei said that dealing with the problem of "semantic" and "pragmatics" is the "common problem" of artificial intelligence voice interaction.
Why is a smart speaker

The giants flocked, but why are they aiming at the speakers?
A number of experts interviewed said that the success of the Amazon smart speaker Echo has played a significant role in demonstration. Echo was launched in 2014 and has experienced tepid over a period of time before it burst into flames. In 2016, Echo sold more than 6.5 million units, and in 2017, its sales are expected to exceed 10 million.
In response to this name, the "reverberation" of the Echo speakers is the battle that has become more and more intense in China. However, according to Sina Technology reports, the monthly sales volume of smart speaker products in China is less than 20,000 units. According to the “2016 Annual Report of HKUST Telecom Co., Ltd.”, in 2016, the sales of smart speakers jointly launched by JD.com and JD.com reached 100,000 units.
“Echo has its own cultural soil. Europeans and Americans mostly have their own independent living space, and they are pursuing musical quality. In comparison, the living space of the Chinese people is crowded and the privacy is not enough. Most people also have sound quality. There is no special requirement.” Di Yun Technology CEO of multimedia content cloud solution provider just said frankly, the people do not use the speaker's lifestyle habits.
However, the speaker is indeed a "logical" voice control single product.
Husheng has just said that the speaker is the carrier of speech and the sound player. Then, giving it a "picking" and "implanting" function of sound is logically plausible. Xiang Yang, senior consultant of CCID Consulting's Electronic Information Industry Research Center, bluntly stated that if we want to dig deep into the voice market, we must combine software and hardware carriers, apply it to more industries, acquire more users, and then do value-added services. Xiang Yang said that compared to other high-priced products, "a relatively inexpensive smart speaker is easier to open sales."
As for who can truly replicate the success of Amazon, it is difficult to predict.
Husheng just said that the technical level, user experience, product-side marketing strategies and even luck will affect the market performance of a product. "Now smart speakers are still in the stage of 'making products first'. From the point of view of shipments, they are not yet particularly successful."
What are the enthusiasm for entry tickets in the smart home era? The answer is: grab the entrance.
Grab the entrance of the era of voice interaction, but also snatch the entrance of the future smart home.
Liu Xingliang, dean of the DCCI Internet Research Institute, divided the three eras according to the dimension of “human-computer interaction”: the click era, the touch screen era, and the speech era.
In the new era, giants need new "standards." “The competition in the mobile phone market has become fierce. Now that everyone is making smart speakers, it is also opening up new battlefields.” Hesheng said.
If everything is later equipped with voice, this market will have the value of fighting. Xiang Yang believes that the future of all things should have voice interactive features, smart speakers will not be the only entrance. Moreover, voice interactions will inevitably coexist with other forms of interaction, and people will choose the most natural way of interaction based on their environment.
As for smart homes, this is a "system engineering."
Liu Wei said that today, smart home is generally considered to be an automatic control integration, but this level of smart home does not match the lifestyle that users want. "What you want to do, it can't be implemented immediately for you; what you don't want to do, it may instead be desperately recommended." Liu Wei said that this issue is not simply a technical issue. In fact, smart homes need to enter into people's lives and require product designers to have a “detailed understanding” of their living habits and have an insight into human nature. These are not data that can be formalized. They are more like "common sense." It is difficult for artificial intelligence to learn.
What's more, human-computer interaction is not just a matter between people and machines. It also involves the environment and systems. Liu Wei further explained that people have "single people" and "groups of people"; "machinery" refers not only to such machines as home appliances, but also refers to the mechanism and mechanism of system operation; the environment has both natural and social environments. "It is very difficult to attempt to use a simple connection or combination of a single product or a single product to realize a smart home," Liu Wei said frankly.
Hesheng also said that in the smart home system, different products are still in a state of fragmentation. “Are you buying a brand A TV, will you definitely buy this brand of washing machine?” If the lights, air conditioners, refrigerators and other smart home members have their own set of incommensurable communication principles, if the smart speaker can only “order "One or two devices, it is also difficult to use it to lead people into the intelligent life of things.
Smart homes have to be made and the problems involved are too many. Products must be user-friendly and interoperable; home networks must be agile and safe, the cost should not be too high, and the total amount of wiring and radiation must also be taken into consideration... “It is not only the evolution of products, the entire social environment. And technology, have to evolve." Liu Wei said.
So, despite the fire of smart speakers burning, the smart home's wind has not yet blown up.
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