In order to compete for a website domain name, General Electric (GE) and 24-year-old Ningbo boss Ye Wenlong recently filed a court order. The domain name registered with RMB 80 was regarded as the lifeline by Ye Wenlong. He refused the high purchase price from distributors such as Philips Osram and rejected the purchase price of GE for 1.5 million. GE also refused to contract Ye Wenlong. The website has become a proposal for GE agents. In June of this year, GE's application for arbitration to win the domain name was rejected. At the end of last month, Ye Wenlong officially sued GE for GE's use of the domain name gelighting.com.cn without permission, and began to fight back. The struggle between the young entrepreneurs and the Fortune 500 companies is called ants.
Young sales 80 yuan registered domain name
The domain name gelighting.com.cn is the target of GE and Ye Wenlong. Although GE owns gelighting.com, the .cn version of this domain name does not necessarily belong to GE, nor is it the Chinese version of the gelighting website. The owner of gelighting.com.cn is Ye Wenlong, 24 years old.
In 2006, Ye Wenlong, who graduated from Ningbo Vocational and Technical College, went to a lighting company in Ningbo to do sales. He learned the software and he knew the power of the network. In an interview with the Daily Economic News, Ye Wenlong told reporters that in order to promote his sales performance, he decided to build a website so that more buyers can find him through the website.
When registering the domain name, in order to cooperate with the general electric appliance in the name of Ningbo company, he combined it into gelighting according to the abbreviation of General Electric's translated name GeneralElectrics, plus the meaning of lighting. When he registered, he found that gelighting.com has been Registered, and did not think much about adding a .cn.
On December 20, 2006, Ye Wenlong successfully registered gelighting.com.cn in the domain name China, and only spent 80 yuan.
At that time, GE might know nothing about Ye Wenlong. For GE, Ye Wenlong recalled that he was only vaguely heard about it, and he did not know what to do.
Soon, Ye Wenlong founded his own Ningbo Jiangdong Dagang Fenghu Electronic Business Department, continued to do lighting business, and continued to use the gelighting.com.cn website he founded.
Ye Wenlong told reporters that the website is very important to his business, and about 80% to 90% of customers come through the website. He was fascinated by software and network technology, and spent a lot of effort to optimize this website. He once hired four or five people to do various maintenance work on the website.
My technology is relatively strong, using Baidu, Google search lighting appliances, we are often on the first page, business is very hot, the website is my lifeline. Ye Wenlong said.
GE is willing to buy 1.5 million domain names
Ye Wenlong told reporters that he started to have trouble in September last year. He received a lot of calls for a return, accusing him of quality problems with the products he sold.
A number of Edison series lamps were the most frequently complained, and what confused Ye Wenlong was that he did not sell the product. Until the customer came to the door, he discovered that the lamp was produced by GE, and his website was printed with his website name gelighting.com.cn. After the customer found the quality problem, according to this website, I found Ye Wenlong asking for compensation.
Ye Wenlong found a phone call from GE's Shanghai headquarters and asked the customers who came to complain to find GE. But customers don't believe that similar complaints are getting more and more, and the industry and commerce department is also looking for customers to ask. Ye Wenlong is aware of the seriousness of the problem. He began to contact GE's Shanghai headquarters.
At the end of 2007, Cheng Weibao, Senior Legal Advisor of GE Asia Pacific, met with Ye Wenlong. At the interview, the other party made Ye Wenlong very angry. He told me that our website is absolutely impossible for you to use. How did this become their website? It is clearly my registration. Ye Wenlong said.
Ye Wenlong told reporters that Cheng Weibao proposed the solution: Give gelighting.com.cn to GE, and GE will compensate Ye Wenlong for RMB 1.5 million. After Ye Wenlong’s counter-offer of 5 million unsuccessful, he proposed to be the regional sales agent of GE’s products, and he was responsible for maintaining the website. This proposal was also vetoed by Cheng Weibao on the spot. He told Ye Wenlong that 100% of the domain name would not be used for him.
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