Business Joins Social Network and Pays Attention to Confidential Information

Social networks are now part of life, such as Weibo. This is also the business reason why many medium-sized companies use social media. Whether it's sharing photos with people you love, working hard to get closer to potential customers, or trying to enter new markets, individuals and businesses are starting to use social networks without considering the consequences. Is social networking a good thing?

Social network providers own ownership of the data they hold. When you put content (pictures, resumes, news, or other content) on social networks, network providers become owners of these content and can use it in any way. At present, it is almost impossible to delete this information from social networks.

Is this very bad? It depends on the situation. You must be a member to access social networks, but membership protects your information very little because everyone can come in. In fact, on a network such as Facebook, anyone can create pages for companies or teams, and they have the right to do so, even if they are not members of a social network.

The company must confirm that the information on the social network is ready for the public and is officially certified. The best way is to ensure that social network operators (people who specialize in maintaining your company's social network) understand the company's data classification methods.

Public Information: Can be released to the public. This information promotes the company's products and services, usually by encouraging the public to work with your company.

Internal Information: Not released to the public. It usually includes customers and activities that the company operates.

Confidential information: The key information for the company's operations. If it is disclosed, it will result in the loss of the company. For example, a competitor obtains this information and will have a competitive advantage over your company.

Secret Information: Run company's detailed and required information. Publishing this information to the public can seriously affect the efficiency of the company in achieving its goals.

Each category of information requires different levels of protection within and outside the company

Classification of internal corporate information when using social networks

Ensure that most of the company's confidential information will never lose control. For example, on social networks, social network maintenance personnel are allowed to understand the security level of this information. Social networking is a widely used information exchange mechanism, and they are now the social structure of a large number of Internet users. Companies of all sizes can benefit from their widespread adoption.

Create an official social network strategy that allows active maintenance personnel to update and maintain social networks and ensure that the maintenance staff knows that information is available or not. This is the only way to ensure that companies can take advantage of the network without threatening internal confidentiality. Use it carefully and let it work for you.

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