Fruit sellers, tire dealers, shipbuilding bosses enter Zhongshan LED disorderly competition fermentation

Chen Hui was sweating and picking up a half cup of water from the water dispenser. He sat down on the stool next to him and snorted. He must have recovered his spirit. This is a small office drowned in a large building in the ancient town of Zhongshan. Chen Hui is its owner. Next door, his production workshop is catching up. Chen Hui is engaged in the LED industry, which is still hot and hot. With more than 30 degrees of high temperature, he just finished running a customer.

On May 7, the Ministry of Science and Technology released the "12th Five-Year Plan for the Development of Semiconductor Lighting Technology (Consultation Draft)", and wanted to support the "Ten Cities and Ten Thousand Cities" demonstration city with 100 million yuan of funds, and proposed that by 2015, the semiconductor output value The scale reached 500 billion yuan.

Seeing that the country once again clearly supports the LED industry, he is happy with his choice. However, under the constant encouragement of national policies, the heat of the LED industry has been surging, and large and small enterprises have been blushing. At the same time, fierce price wars and disorderly vicious competition are eroding. Healthy body throughout the industry.

Fruit sellers are "heartbeat"
On the morning of May 5, Chen Hui hosted a shipbuilding company owner from Jiangsu. The boss plans to set up an LED company in Zhongshan Guzhen 10 days later. This time he came to visit the market.

“A lot of people have taken a fancy to this industry and want to come in and divide the cake.” Chen Hui said. However, Chen Hui is not willing to use the words "blind" and "speculative" to describe the current upsurge.

"Everyone said that LED is a revolution in lighting. LED not only has obvious energy-saving effect, but also has a long service life. It can be widely used in various fields such as display, lighting, decoration, etc. This is definitely a sunrise industry." Chen Hui seems to be imagined. Impressed, he put down the water cup and said that he began to wave his arms.

There are already statistics to help Chen Hui calculate the environmental significance of this revolution in more detail: At present, lighting accounts for 19% of the total electricity consumption in the world, and at least 40% energy consumption can be saved by using existing LED efficient lighting solutions. It can emit 555 million tons of carbon dioxide per year. Some experts even assert that the total market share of LED lighting in the future will be trillions of yuan.

Chen Hui got up and picked up a small table lamp from his computer. He pressed the switch twice. He didn't know why, and it didn't light up. “For example, like this LED desk lamp, it is very energy-saving and very popular with students. I was preparing to put the product into a university town with nearly 100,000 people. Even if 10% of people buy it, it’s better to earn 3 yuan for a lamp. Ten million profits, you can work for half a year."

Therefore, Chen Hui, who had worked for several years in the government, had a "small drum" with his friends at the end of last year. Because he did not have the financial strength, he borrowed the factory space of his relatives and set up a “factory factory”.

The ancient town of Zhongshan is known as the “China Lighting Capital”. There are more than 8,000 registered lighting factories and more than 80,000 employees. In 2011, the total output value of the lighting industry reached 17.08 billion yuan, accounting for more than 60% of the national market share. And these traditional lighting companies are now involved in the LED field.

According to Chen Hui’s estimate, plus the small workshops that have not been registered, Guzhen is estimated to have 20,000 lamps. “Many traditional lighting companies have transformed into LEDs, and there are people in other fields who are coming in,” he said.

Not only Zhongshan, but in the entire Pearl River Delta region, LED turmoil affects people from all walks of life.

Zhou Tanyi, the chairman of Guangzhou Guangwei Lighting Technology Co., Ltd., gave an example of his personal experience: a boss selling fruit in Baiyun District, Guangzhou, I heard that the LED industry can make money and set up an LED company.

"He went to my company and went back to say that he was not the boss. He didn't understand anything." Zhou Tanyu said. In the years when he was doing LEDs in the week, he met people who ate LEDs in all kinds. "There are logistics, tires, and even the canteens that are blindly crowded into LEDs."

Zhou called these “three no” companies without technology, no funds, and no market. In Foshan, Guangdong, many original hardware companies have purchased LED lamp beads from the upstream. After simple assembly, they have become LED companies.

There is no accurate statistical data indicating how much the layman enters the LED industry. An example is that the president of Guangdong Lighting Association, Quan Jian, organized the first LED cooperation forum of Guangdong Lighting Association and Industry Alliance a few years ago. What makes him feel strange is that only one-third of the participants are really in the lighting industry, and others are outside the industry.

"We were originally 100 people, and the result came to 300 people. There are 100 people who are engaged in lighting, and more than 100 people may be various bosses, and more than 100 people are estimated to want to take advantage of the space." Quan Jian said.

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