A company that has been through for 12 years is still alive and living very well. There must be something different from others, which is worth learning or learning from. The CEO of Huari Lighting has always been low-key, and was interviewed by marketing manager Yue Peng. During the interview, Manager Yue gave his clear thinking and steady speed to the development of Huari Lighting and the future development in the field of consumer lighting. aims.
Enterprises are stronger, service is first
For an enterprise, to be bigger and stronger, quality is a guarantee for bigger, but stronger is supported by service. Service is more important in the future development. Yue Peng talked about his thoughts on the future development of the company. Because of this, Huari Lighting can remain stable when some manufacturers' orders are reduced.
2-hour special car service
This comes from our relatively guaranteed quality. Yue Peng said that the product can't be 100% perfect, but we give the customer a clear commitment, the most important thing is that all our commitments can be done. Ensure that all commitments are in place. Is this an exaggerated slogan or is it really used to practice it? Yue Peng cited an example of a two-hour service. The so-called 2 hours in place is actually a promise of service, which is a traditional service that Huari Lighting has long used, and is not limited to HID products. In the Pearl River Delta region, we received any complaints about the product, and there will be a special car to the scene to solve, no more than 2 hours to arrive. Yue Peng added.
Huari Lighting officially started HID in 2006, and Yue Peng just entered the company that year. He made a brief introduction to the company's sales channel: 60% of product sales are directly to overseas customers, 20%-30% are to major customers in the industry, we provide OEMs for some brands, and 10% are through retail. Channel-to-terminal own brand. He believes that the HID industry has a big taboo. We all know that overseas markets are developing faster than the domestic market. Foreign countries have a lot of knowledge about this product many years before China. The overseas market is in a stage of mass production of HID products, and China is now What we have to do is not to let overseas markets lose confidence in us.
Every HID product has an ID card
It is the cornerstone of the achievement of the brand that the service is done not only now but also as a key task in the future. When Huari Lighting is adding to the brand building, it is also creating a product differentiation. When it comes to differentiation, Yue Peng believes that the future differentiation is actually the differentiation of brands, including their respective channels and their respective locked consumer groups. We are the only thing we can do in the industry: the products we sell can be traced back to our entire system. We can know who made this product, when it was made, and when it was shipped. Because each of our products has a code after going out, each product has an ID card, including overseas customers who give this code to us, we can know which group is produced and which one is shipped. There are records. Yue Peng is still a calm tone when referring to this unique advantage. The only management system that can be done in the HID industry has been in Huari Lighting for many years, although few companies in the HID industry have adopted it.
HID industry clusters may appear in the Pearl River Delta or Jiangsu and Zhejiang
HID is currently in an industry integration phase, and this integration is first and foremost the integration of production thresholds. In the past, the production threshold was relatively low, and the things that were made were too many, the mess, and the quality were not at the same level; secondly, the integration of quality, and then the integration of scale. The price is low and the quality is not good, so it can't last long. A cost-effective product is a product that consumers are truly satisfied with, and a cost-effective product can survive. Asked about the current stage of HID, Yue Peng said. Now, if you enter the HID industry, there are still opportunities, depending on the business philosophy and product positioning. HID has a large market space in the future. From rare products to a popular consumer product, consumer demand determines that this market is quite large.
Guangzhou’s advantages as a sales hub will continue to exist
The HID industry has developed to the present level and has reached a scale in quantity. Is it possible to form an industrial cluster now? Yue Peng replied: It is possible to form an industrial cluster. HID production is now concentrated in 2 locations. One is in the area of ​​Jiangsu and Zhejiang, and the other is in the Pearl River Delta area. The sales distribution center is mainly Guangzhou, and the advantages of Guangzhou's sales and distribution will still exist in the next few years. From the point of view of production, the products made in the Pearl River Delta region are relatively high quality. More scale. Jiangsu and Zhejiang are mainly small and medium-sized enterprises, and there are more in the industry. In this way, industrial clusters may appear in the Pearl River Delta, and may also appear in Jiangsu and Zhejiang.
What are the conditions for forming an industrial cluster?
Yue Peng said: First of all, through the integration of the current industry, all businesses must clearly understand that in the industry, in the process of relative market development and wait and see, we must maintain a sober: what kind of products can be done? What products Can't do it? Products that can't be made must be low-cost, and consumers can't provide a long-term service. Such products can't be done.
Second, the business must form a self-discipline. This cluster may appear in Zhejiang or in Guangdong in the future, depending on how the businesses in the two places do it.
In the process of growing up in this industry, we can feel that its development is relatively large, relatively unregulated and disorderly competition is more serious. Just in terms of price, Huari Lighting is relatively stable, and customers are 100% looking back. Customers can do it for a long time after cooperation.
Imprisonment order, this is a cognitive problem
After Wuhan, Chongqing also issued a ban. As the product is becoming popular, the controversy is expanding. The ban was issued and lifted, and one city enacted another city to re-enact. These are all waiting for the industry to have a good anti-remaining. For the HID industry, the word ban can not only be understood as restrictions, obstacles, but more should promote reflection and clarify cognition.
What is the imprisonment order to guide the industry?
Regarding the imprisonment order, Yue Peng understood it as a cognitive problem. The so-called cognitive bias is mainly related to the two groups of competent authorities and consumers. Products are a good thing, an advanced scientific and technological achievement, and we should not reject advanced things. The key lies in the normative use, civilized use is very important, which is regulated in foreign countries: high beam will cause inconvenience to the other party's exercise, generally using low beam. The requirements for the lamp are relatively high, and the installation angle of the lamp is also required. It is recommended to use a relatively low color temperature. At present, in China, far and near light is installed, there is no problem in installing high beam, mainly the consumer's habits. Consumers have a habit of using it, and a high beam shows that your lights are brighter than others, but they ignore the safety hazards that will cause the other party to drive. Yue Peng said: Before developing a good habit, as a responsible enterprise, it advocates the installation of low beam, and at the same time advocates not using lamps with too high color temperature and super white light.
From prohibition to understanding, this is a process. For the industry, there are some constraints to grow healthier, at least in the early days. At the same time, as a company, Yue Peng hopes that domestic policies can be gradually liberalized.
Double-lens and mercury-free xenon lamps are in line with the big direction
A product will gradually improve after it comes out. When the development of xenon lamps encounters bottlenecks, some modifications will be made accordingly. Mercury-free HID meets the entire environment, energy saving and environmental protection, not only HID, but many foreign products require mercury-free, Yue Peng said. Huari Lighting used foreign rectifiers in its R&D and purchased a batch of mercury-free original ballasts in Japan. It was sold to Japan and Taiwan last year.
The technical difficulty of mercury-free xenon lamps is mainly due to the high matching requirements of ballasts. Yue Peng told reporters that the mercury-free xenon lamps sold now are all through the original ballast.
The appearance of the lenses of both sides and the cause of concern are after the imprisonment order. It is difficult to popularize because some companies feel that the cost is high. In this regard, Yue Peng's view is that the cost is relatively high in the case of relatively low production capacity, and we should pass on to the society: a benefit of this kind of light bulb compared to other light bulbs. No matter the appearance or use effect, his small cost increase brings additional value experience. However, it should be noted that the installation of the dual-lens lens is somewhat difficult, and it is necessary to strengthen the engineering and technical training of the modification engineering.
When many people quit and do not do it, Huari Lighting will continue to make products better and serve more customers including car manufacturers. We hope to become a more professional manufacturer of the entire automotive lighting system in the industry. We have the strength and ability to develop in the long run. Huari Lighting Yuepeng
Yue Peng made some prospects for the future of Huari Lighting HID products. It also said that it will expand its share of domestic private brands and is committed to providing holistic solutions for automotive manufacturers' automotive lighting systems. In overseas markets, we will continue to serve existing customers and let them have the confidence to continue to cooperate with Huari Lighting, while attracting more large overseas traders to join hands with Huari Lighting.
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