Artificial Intelligence vs. Human Intelligence: New Inventions Are Not So Miraculous


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[Netease smart news October 2 news] The emergence of each new trend will be accompanied by a trend opposite. So while people are excited about the magic of artificial intelligence, there is a company that believes that humans can still provide businesses with solutions that cannot match artificial intelligence.

Article One Partners (AOP) is a service platform with more than 42,000 researchers in 170 countries, of which 42% have a variety of graduate degrees in science, technology and engineering. The company has the technology of exposing defendant patent infringement information in high-risk patent infringement lawsuits. In this area, it quickly gained fame: It can find patent information in hidden corners that Google search cannot cover - such as a Published a doctoral dissertation in Korean, a book from a Norwegian country library, and even a pawn shop in New York. Their work often finds that "new inventions" are not new at all.

However, in recent years, AOP has begun to name itself "Human Search Engine." They can help companies solve the challenges that algorithm-based search engines cannot accomplish, especially in the development and marketing of innovative products.

For example, earlier this year, a small European manufacturer needed to develop a piping system that needed to safely move long-range highly volatile hydrocarbons such as solvents and metal cleaners. Hydrocarbons can destroy everything they touch—if you park your car in a tank of gasoline, the tires will swell and eventually rot. Therefore, the company needed to invent a new type of pipe material that could resist the organic chemical reaction from the liquid (that is, the pipe could expand twice as much and then modify its original shape).

A well-designed search engine string can definitely search out the materials that have been developed and the published research results. But in order to find a truly novel and cost-effective solution, the company believes that human insight and expertise need to be superimposed on multiple scientific and engineering disciplines. Therefore, the company retained "The Moon on a Stick," an innovative consulting company headquartered in the United Kingdom, but the company turned to AOP for help.

According to Sean Warren, executive partner of The Moon on a Stick, this result is shocking. Warren pointed out: "In this field of research, there are 142 possible solutions or combinations that will allow these pipelines to withstand the test of volatile hydrocarbon materials, and if necessary, to play a role. I have a technical approach to their discovery. Depth and relevance are very surprising, and some of them are never thought of by customers.”

These include novel methods using nanotechnology, as well as some lesser-known new research conducted at universities in the United States, Europe, and Asia.

In addition, among large companies, even companies with huge internal resources, such as telecommunications giant AT&T and Philips, the technology giant with a market value of 30 billion U.S. dollars, will cooperate with it. As Brian Hinman, the company's retirees to chief intellectual property officer, explains, the service will soon expand. “We now use a technology to identify the manufacturing and distribution channels for specific products, while also exploring new trends in specific technology areas.”

A new technology area where Philips is considering expanding its R&D projects is visible light communication (VLC), which uses a set of visual light between 400 and 800 THz to send advertisements and other data to in-store consumers (or potential consumers). , or an instant playback of video to a stadium audience. Philips recruited some experts and began to dig out everything they could find - products, companies that manufacture products, and the latest cutting-edge research from VLC - that would help the company make business decisions on whether and how to invest in VLC.

At this point, the distinction between algorithms and human judgment becomes crucial. A search engine query can quickly tell you a lot about VLC, its history, some major players, and some research papers published in this field. However, in order to decide whether to invest tens of millions of dollars for the development and marketing of VLC products, Philips needs to rely on the experience, insight and business judgment of human experts to make decisions, because they can assess the size and scope of market opportunities, as well as for companies. Provide the best "white space" innovation field.

Philips's Homan said that corporate decisions like this should not be solely determined by algorithms. He said, "From a technical perspective, we can make more informed decisions in innovation, such as focusing on innovation, inventions, and potential acquisitions."

To be sure, the powerful artificial intelligence system currently being designed and operated is not simply answering the search question. They can also manage the system, operate it, and take action. But fundamentally, at least so far, these differences are mainly degree differences, not differences between good and evil.

In any case, even the most advanced artificial intelligence systems cannot compete with human detective networks. The company's chief executive Peter Vanderheyden gave an example:

He recalled: "We are the global authorized body of one of the world's largest consumer products. The company of this product requires us to find out where the unbranded products are sold all over the world." Now, Google can point to China or India. Counterfeit products. It also allows you to estimate the damage caused by sales of counterfeit products. But these are things they already know, right?

He went on to say, "So we asked our researchers to go out and really knock on the door. We asked them to go to the local shop and take six pictures in their country. Each photo was a product. Our goal is to see if the product packaging has the correct license label."


What is surprising is that, on a global scale, photos of some unlicensed products are those produced without permission. "Please note that this is very fair, because it is a third-party data, time-stamped proof," he added. "It's very usable in court. The agency is contacting unlicensed suppliers." It must be mentioned at this time."

Vanderheyden claimed that although he declined to disclose more specific information, his work did indeed help the authorized agency obtain millions of dollars in revenue. He added: "We also helped it determine the ways to improve their licensing control measures to reduce losses."

AOP launched a new TalentSource service last month, which provides companies with qualified expert technicians, which is the latest challenge for artificial intelligence. The company's goal is to meet the company's growing internal needs, that is, expertise in new or adjacent technologies beyond core R&D capabilities, and industry convergence is increasingly forcing them to compete. TalentSource enables these companies to introduce talent to explore these new technology areas without having to invest in hiring full-time employees.

What is unique about TalentSource compared to traditional technology consulting companies in the industry? Vanderheyden claims that specialists in these areas of expertise have considerable depth of research in their field of study – again, there are 42,000 experts, of whom nearly half have advanced degrees – and they are flexible enough to meet the needs of companies.

Regardless of what happened to Article One Partners and its various projects on HI (human intelligence), we can clearly see that despite the enormous potential of artificial intelligence, there are always challenges that require human judgment and professionalism. Knowledge and insight to respond effectively. (From: TechCrunch    獗嘁牖 : :: Rain Egg)

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