At present, Mi Lian, WeChat, Fei Liao, Xiaomi mobile phone, Weibo mobile phone, cloud mobile phone... The industrial structure is wide open, and the large and small IT, Internet and telecom giants at home and abroad are in the forefront. They are all in the next round. Big chess - how to survive in the era of mobile internet. The next is good, it is overwhelming and arrogant; the next is not good, that is, the same as the end of the world, the mobile Internet era chariots that have been galloped away are left behind.
The most obvious features and trends of this era are threefold: fragmentation, experience economy and emotional marketing, which also bring three major development opportunities: C2B, personalized service, and intelligence. And intelligent, of course, includes the intelligence of lighting. Lighting is not only the function of traditional lighting, but also the cutting and distribution of space. The lighting of the future is emotion, experience, expression of aesthetic art, and the ability to actively perceive people's emotions. The emotional emotion of sorrow and joy.
A word
The future of smart lighting is bright, but the process is tortuous. Liu Yicai, general manager of the Snowlight Lighting Division, said when analyzing the “2016 industry development directionâ€. This is almost the common aspiration of the industry, and “selling well†is still the biggest flaw in the smart lighting market.
Separation
The general trend of the world, the long-term must be divided, the long-term must be combined.
1. Recently, Philips and intelligent lighting control supplier DALITEK Bangqi Intelligent has announced that since January 1, 2016, the two sides terminated cooperation.
2. Recently, Cree has cooperated with Jinko to launch SmartCast, a smart lighting system for Power over Ethernet (PoE), which can intelligently control and analyze data for buildings. The Cree Smartcast PoE is the first LED lighting platform under the Cisco Digital Ceiling Framework.
One potential
The intelligent lighting industry has dig high-end management trends.
Intelligent lighting companies have begun to hire executives from outside the mainstream lighting industry to transform their businesses. Helvar, a Finnish-based smart lighting company, has appointed Tommi Raivisto as chief digital officer and R&D director, and is said to be responsible for the company's digital transformation. In addition, GE recently appointed Jeff Gordon, former vice president of IBM Watson Cloud Computing Services Group, as the chief digital officer for GE LED and energy services digital drive business, while Gordon was primarily responsible for the launch of smart city innovation projects at IBM. Heliospectra, a global leader in smart LED plant growth lights based in Gothenburg, has hired Caroline Nordahl Wells as its vice president of marketing for North American operations.
Listing
Smart lighting companies are listed on the market. On February 19th, Jiangsu Dalun Electronics Co., Ltd., a supplier of intelligent lighting products, was listed on the national share transfer system for public transfer through agreement transfer. According to the announcement, the operating income of Darren's shares in 2013, 2014 and January-June 2015 was 5.754 million yuan, 130.085 million yuan, and 1206.23 million yuan respectively; the net profit was -90.21 million yuan, -48.40 million yuan, and 187,300 yuan respectively. yuan.
More?
Some people are optimistic, some people sing down; there are people in the company, but also in different ways; there are digging corners, there are listed, the intelligent lighting industry is always playing a different landscape. Beyond these scenery, we still have a lot of questions. What are the new meanings of LEDs in the era of mobile internet?
In the era of mobile internet, will smart lighting be just needed?
What is the latest evolution of LED intelligent lighting technology?
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